PEOPLE: - Reggie Fils-Aimé. President of Nintendo of America (2006-2019). - Satoru Iwata. President of Nintendo (2002-2015). QUOTE: "Fils-Aimé: We knew we had something magical in Wii Sports. I advocated packing Wii Sports with Wii so that every consumer would get access to this great content. After I made this suggestion, Mr. Iwata paused long enough for me to notice the faint buzz of the incandescent lighting in his office and get uncomfortable. ‘Reggie,’ Mr. Iwata said, ‘Nintendo does not give away precious content for free. We work hard to create special experiences. It is unique software that motivates consumers to buy our hardware. And we expect to sell these games over extended periods of time. No, we should not pack in Wii Sports.’"

PEOPLE: - Reggie Fils-Aimé. President of Nintendo of America (2006-2019). - Satoru Iwata. President of Nintendo (2002-2015). - Shigeru Miyamoto. Creator of Zelda & Mario. General Manager of Nintendo EAD. QUOTE: "Fils-Aimé: Even after convincing Mr. Iwata that this was the right approach, I would also need to get Shigeru Miyamoto to agree [to bundling Wii Sports with the Wii in North America]. … The world’s best game designer was not happy. The ever-present smile and impish squint of Mr. Miyamoto’s eyes were gone. ‘[You don’t] understand the challenges of creating software that people love to play. This is something we constantly push ourselves to do. We do not give away our software,’ Mr. Miyamoto stated. Mr. Iwata, however, was already sparking to our ideas. ‘Miyamoto-san, I am sure that ... Reggie-san appreciates the effort of the developers. [He is] trying to solve for a different situation than ours in Japan.’"

Reggie Fils-Aimé on convincing Iwata and Miyamoto to bundle Wii Sports with the Wii

Source: Disrupting the Game (Fils-Aimé, 2019)

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