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#WinChristmas
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Surely one of the greatest Christmas ads.

Back in 2014, traditional British luxury brand Mulberry released this light-hearted Christmas ad that plays on the one-upmanship of family gift-giving. #WinChristmas led to an 8% rise in sales and won a D&AD pencil.

#advertising

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Mulberry #WinChristmas
Mulberry #WinChristmas YouTube video by Mulberry

10 years ago, traditional British luxury brand Mulberry was having a disastrous year, reporting a significant loss. Then they released this light-hearted ad that plays on the one-upmanship of family gift-giving. #WinChristmas led to an 8% rise in sales and even won a D&AD pencil.

#advertising

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Last chance! Our Black Friday–Cyber Monday Sale ends tomorrow at midnight! Get 15% OFF wall art, blankets, gifts, & more. Use code JINGLE24 at checkout. 🎁 Free shipping on all orders! Shop now & #WinChristmas #giftfordad #sportsgifts #giftsforhim

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Mr @ivanpols and I judged Christmas ads earlier (for an internal @OgilvyUK event).

Mulberry #WinChristmas won out:

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