Italian Wine Industry Confronts Declining Youth Interest at Florence Forum Industry leaders call for new communication strategies to make wine more accessible and appealing to younger generations

Italian Wine Industry Confronts Declining Youth Interest at Florence Forum #ItalianWine #WineIndustry #YouthInterest #FlorenceForum #WineCommunication

A week ago I presented our ongoing project on "Translating Metaphors in Wine Language: Challenges and Strategies for Global Engagement" with the fabulous Allison Creed at the #ESTcongress #EST2025Leeds and we got to try several Zeno nolo wines 🥂 #Translation #Metaphor #WineCommunication