Documents show Meta only verifies advertisers where legally mandated. High-risk ads generate ~$7B annually. Senators demanded FTC/SEC probe after report.
#ReutersInvestigation #ScamAds #AdvertiserVerification #MetaPlaybook #FraudulentAds #RegulatoryEvasion

www.reuters.com/legal/litiga...

#Meta altered its #adtransparency tools to reduce the visibility of #scam #advertisements, particularly in response to regulatory scrutiny in #Japan. Instead of implementing universal #advertiserverification, which could have significantly reduced #scamads but also revenue, Meta focused on…