🧵 8/8
The real question, then, isn’t “Has YouTube beaten the BBC?” It’s this: Which BBC content is thriving on YouTube? How are audiences encountering it? & does its public service value remain visible once it’s stripped of its traditional home?
#BBC #YouTube #audiencestudies
🧵 7/8
YouTube, by contrast, is an open ecosystem. It hosts brilliant creativity, but also material with no editorial oversight. To the platform, all content is equal. To audiences, the difference isn’t always obvious.
#BBC #YouTube #audiencestudies
🧵 6/8
& context is crucial. Public service broadcasting has always been about more than numbers. It’s about intent—creating content that informs, educates, entertains & reflects the UK back to itself, within a framework of standards, accountability & care.
#BBC #YouTube #audiencestudies
🧵 5/8
That shift matters. When audiences encounter BBC material on YouTube, the platform gets credit for reach and scale, while the BBC’s role as commissioner, curator & public service institution can fade from view.
#BBC #YouTube #audiencestudies
🧵 4/8
So rather than seeing this as a simple YouTube-versus-BBC battle, the article argues for a more nuanced perspective.
Much of the BBC content fuelling YouTube’s growth is still BBC content. It’s just being discovered and consumed on a different platform.
#BBC #YouTube #audiencestudies
🧵 3/8
A “view” doesn’t always mean active engagement, one screen doesn’t always equal one viewer & many of us struggle to remember exactly what we watched, let alone where we watched it.
#BBC #YouTube #audiencestudies
🧵 2/8
BARB combines panel data & device-based metrics to estimate attention, but these are proxies for behaviour in a world of second screens, background viewing, & endless content choices.
#BBC #YouTube #audiencestudies
🧵 1/8
An insightful commentary on the new BARB audience figures reminds us why caution is essential when interpreting such data as measuring viewing in today’s fragmented media landscape is messy.
#BBC #YouTube #audiencestudies
Headlines this week declared a dramatic milestone: YouTube has overtaken the BBC in UK viewing.
At first glance, it looks like a symbolic tipping point, but the reality, as ever, is more complicated.
Read more from @dekanapajee.bsky.social: tinyurl.com/3zyfnc5b
🧵👇
#BBC #YouTube #audiencestudies
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#impartiality #impartialityproject #Ofcom #BBC #Ofcomcomplaints #BBCcomplaints #journalism #journalismstudies #media #mediastudies #audiencestudies
TLDR (2/5):
For the BBC, news and current affairs programmes accounted for 32.5% of all complaints, but political discussion shows made up only 3.8%.
#impartiality #impartialityproject #Ofcom #BBC #Ofcomcomplaints #BBCcomplaints #journalism #journalismstudies #media #mediastudies #audiencestudies
TLDR (1/6):
Our article takes a deep dive into complaints to both the BBC and Ofcom, exploring what they may reveal about the state of impartiality, and regulation in the UK.
#impartiality #impartialityproject #BBC #Ofcom #journalism #media #journalismstudies #mediastudies #audiencestudies
It's my first time at the #FutureOfJournalism conference at @cujournmedcul.bsky.social & I am very excited.
I'm looking forward to learning more about #factchecking, #wellbeing & #audiencestudies.
I'm also looking forward to meeting new colleagues so please do come say 👋🏻 if you're here!
#FOJ2025
TLDR (4/4):
The demand is clear: 88% believe staying updated is helpful, and 26% say they need constant news monitoring to perform effectively in their roles.
#newsconsumption #audiencestudies #newsmedia
#AudienceStudies panel on dis/comfort, having to perform one’s identity, and questions of power fittingly brought to you as a panopticon from the #TaPRA2024 stage.
