Split promotional graphic by Pluswerk. The left side has a blue background with the Pluswerk logo and the headline “Attention saves lives,” followed by the subtext “A campaign for safer roads in the German State of Saxony-Anhalt.” The right side shows a surreal scene of a rhinoceros running on a rural road with wind turbines in the background and dust rising behind it. Overlaid text reads “Viel schneller als man denkt” and “#aufjepasst,” highlighting a road safety campaign.
Attention saves lives 🚦
With #aufjepasst, +Pluswerk Magdeburg launched a road safety campaign in the German state Saxony-Anhalt using striking visuals that stick. Because seconds matter.
Learn more about the idea and creation process 👉🏼 t1p.de/lk5qx
#RoadSafety #Campaign #Traffic #Mobility