Under the auspices of the #AmbassadorsForNature initiative, the Embassy of the Kingdom of Belgium in Beijing has fitted anti-bird collision film to a large area of glass that had caused several collisions during the migration season. Small actions can make a big difference! #birds #birdcollisions

Effective Messaging Can Cut Bird‑Window Collisions by Billions

A Cornell Lab study of 5,000 people reports messages increase intent to install glass, while emotional appeals work best. Over a billion birds die annually in North America from windows. getnews.me/effective-messaging-can-... #birdcollisions #conservation

Bright windows can be deadly.

Millions of birds die each year after flying into lit buildings, confused by reflections and light.

🦅 Lights out at night = safer skies for birds.

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#DarkSkyTexas #BirdCollisions #LightsOutTexas #WildlifeProtection

Collisions with glass kill up to 1bn migratory birds in N America every year. The scale is likely similar in China. Awareness is growing and Beijing Forestry University has implemented a creative and beautiful solution to reduce the risk of collisions on its campus. #BirdCollisions #birds #beijing