If I were conducting a hurricane preparedness campaign, the most important piece of data I would collect is the percentage of people who improved how prepared they are. People would need to have somewhere safe to stay as well as everything needed to survive #Crisis8 #Com385 @ssfrigerio.bsky.social
if I were directing a hurricane preparedness campaign, the metric I would use to determine effectiveness would be the number of followers gained or sign ups gained to the info page. This metric shows the quantitive data of the reach and awareness the campaign had. #Crisis8 #Com385
#Crisis8 #COM385 @ssfrigerio.bsky.social In order to determine success of the campaign, I would request a survey to collect the data of those who created evacuation plans and kits. The number of respondents would correspond with the amount of people receiving and utilizing the campaigns message.
@ssfrigerio.bsky.social I would measure the population's preparedness for the hurricane. I would gather information through a survey on how prepared people felt for the storm, and where they got information and updates before and during the storm. #crisis8
@ssfrigerio.bsky.social I would collect data on the percentage increase in households that created hurricane preparedness kits and evacuation plans after the campaign, because it shows if people actually took action based on our message. #Crisis8
@ssfrigerio.bsky.social if I were conducting a campaign to increase hurricane preparedness awareness, I would pay the most attention to shares of post. This would help me see how many people are reading our post and sending it out to others. #COM386 #Crisis8
@ssfrigerio.bsky.social I would measure the increase in purchases of emergency supply kits and things like water, batteries, and flashlights. This works because it shows people are taking action by buying key necessities to prepare for the hurricane. #Crisis8 #COM385
I would collect data through the form of a survey on how many people developed a hurricane evacuation plan. This would prove if people knew what to do if a hurricane was tracking towards their area and if they listened to the campaign. @ssfrigerio.bsky.social #Crisis8 #COM385
@ssfrigerio.bsky.social our goal was to get people to act before the storm, not after. The data we want to track is the increase in signups from local emergency alerts and evacuation updates. Making sure information is getting shared. #crisis8
@ssfrigerio.bsky.social I would want to measure the before and after of who had a prepared emergency kit pre campaign and post campaign, to see how the readability of the messages came across. This requires clear readability and requires behavioral change, which is not easy to achieve. #crisis8 #com
@ssfrigerio.bsky.social following Fischhoff et al. for post 8, we’ll measure behavioral change, the % of households that created a hurricane plan and assembled an emergency kit. As Buzzanell and Houston explain, preparedness communication fosters true resilience.
#Resilience #CrisisComm #Crisis8
#crisis8 If I were on a campaign team for hurricane awareness, I would mainly measure success by the percentage of people who created or improved their hurricane safety plans. This would require a behavioral change, which is the most difficult change to achieve. @ssfrigerio.bsky.social
@ssfrigerio.bsky.social #COM385 #Crisis8 I would want to collect the data of how many people have a hurricane evacuation plan set in place to know how prepared they are on being able to leave if needed, where they would have an exact spot they have accessible that is safe with survival resources.
The most valuable data would be the number of families who created or updated their hurricane emergency plans. This would indicate whether the campaign successfully encouraged families to take preparedness seriously and measure how effective it was overall. @ssfrigerio.bsky.social #crisis8
@ssfrigerio.bsky.social #Crisis8 The most important piece of data I would collect would be how many families created or improved their emergency plans for hurricanes. This would show if the campaign heavily influenced families to be more prepared for hurricanes and the effectiveness of the campaign
The most important data I'd collect to evaluate our hurricane preparedness campaign would be how many people created an emergency kit and evacuation plans. This helps us understand if our campaign truly motivates people to take action before the next storm. #Crisis8 #COM385 @ssfrigerio.bsky.social
