James Moore - CTVNews Contributor

James Moore
now of #CTV
with articles www.ctvnews.ca/about-us/tea... #JamesMoore

CTV's dirty secret: ads keep running when the TV is off The HDMI-CEC protocol can detect whether a screen is powered on, but the advertising industry has largely ignored it. The result: over one-third of CTV impressions deliver into the void, costing advertisers an estimated $1 billion a year.

CTV's dirty secret: ads keep running when the TV is off #CTV #Advertising #DigitalMarketing #AdTech #MarketingStrategy

CTV's dirty secret: ads keep running when the TV is off The HDMI-CEC protocol can detect whether a screen is powered on, but the advertising industry has largely ignored it. The result: over one-third of CTV impressions deliver into the void, costing advertisers an estimated $1 billion a year.

CTV's dirty secret: ads keep running when the TV is off #CTV #Advertising #DigitalMarketing #AdTech #MarketingStrategy

I never meant for you to feel this way ...

Supreme Beings of Leisure

Can't you tell truth from fiction?

#fanfiction flash stories made for #ctv

Wanna LEARN more?

Performance TV, Perfected by @wearemntn.bsky.social

mountain.com

How do you utilize your smart black mirror?

【悲報】YouTubeのテレビ向けアプリ、スキップ不可の30秒広告を全世界で展開開始 - すまほん!! テレビのYouTube、30秒広告から逃げられない。テレビでYouTubeを観る時間は年々伸びつつありますが、その「逃げ場のない画面」に、Googleが新たな広告の壁を築きました。Android Authorityが伝えています。Googleは2026年3月、YouTubeのテレ...

へぇ。
#YouTube #広告 #CTV #アプリ

⏩️⏩️⏩️【悲報】YouTubeのテレビ向けアプリ、スキップ不可の30秒広告を全世界で展開開始 smhn.info/202603-youtu...

--
ブログ【IFTTTの先へ】 beyondifttt.blogspot.com

True arrogance ...

The Queen of Stupid strikes again; Danielle Smith Alberta UCP #cdnpoli #ableg

#CTV EDMONTON

FAST channels hit 27% across Europe as subscription fatigue bites A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.

FYI: FAST channels hit 27% across Europe as subscription fatigue bites #FASTChannels #CTV #SubscriptionFatigue #DigitalAdvertising #MediaTrends

FAST channels hit 27% across Europe as subscription fatigue bites A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.

FYI: FAST channels hit 27% across Europe as subscription fatigue bites #FASTChannels #CTV #SubscriptionFatigue #DigitalAdvertising #MediaTrends

Nexxen bets on unified AI optimization to fix CTV's measurement gap Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions.

FYI: Nexxen bets on unified AI optimization to fix CTV's measurement gap #Nexxen #AIOptimization #CTV #DigitalMarketing #PerformanceMarketing

Nexxen bets on unified AI optimization to fix CTV's measurement gap Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions.

FYI: Nexxen bets on unified AI optimization to fix CTV's measurement gap #Nexxen #AIOptimization #CTV #DigitalMarketing #PerformanceMarketing

#Retailmedia is evolving fast. If your strategy doesn’t include #connectedTV or #offsitemedia, you’re already behind.

We sat down with Andrew Lipsman to talk performance TV, ROAS myths, & what retailers + brands need to do in 2026.

go.retailrazor.com/s6e4

#CTV #RetailVoices #TopRetailExpert

‘She’s pretty stressed out’: Canadian mom speaks to CTV News about life with 7-year-old in ICE detention centre On her 13th day in ICE detention, Canadian Tania Warner tells CTV News she’s the 'most stressed' she’s ever been in her life, and so is her seven-year-old daughter Ayla.

On her 13th day in #ICE detention, #Canadian Tania Warner tells #CTV News she’s the 'most stressed' she’s ever been in her life, and so is her seven-year-old daughter Ayla.

@ctvnewsottawa.bsky.social
#CTV #CTVNews #CTVYourMorning #canpol #onpol #topol #Trump #FakeNews #Iran #WorldWarEpstein #Zionazi #Israel 🙄

Roku named first publisher in Google's Confidential Publisher Match at NewFront Roku becomes Google's inaugural partner for an encrypted identity solution that maps Google IDs to publisher IDs, expanding deterministic CTV targeting across Display & Video 360.

FYI: Roku named first publisher in Google's Confidential Publisher Match at NewFront #Roku #Google #ConfidentialPublisherMatch #CTV #DigitalMarketing

Roku named first publisher in Google's Confidential Publisher Match at NewFront Roku becomes Google's inaugural partner for an encrypted identity solution that maps Google IDs to publisher IDs, expanding deterministic CTV targeting across Display & Video 360.

FYI: Roku named first publisher in Google's Confidential Publisher Match at NewFront #Roku #Google #ConfidentialPublisherMatch #CTV #DigitalMarketing

NOTE: This #PnP #CBCNN #CTV #PowerPla outlines well the negative side of #PP on that Podcast. Well done Tyee. For 2 weeks we got unicorns & rainbows. Lets see how much we get of this? Want to guess? Ill start over/under at 0. #cdnpoli Good stuff here @gregmaceachern.bsky.social for Friday.

Philips drops Google TV for Titan OS on all 2026 models - what it means for CTV ads Philips switches its entire 2026 TV lineup from Google TV to Titan OS, the Barcelona-based Linux smart TV platform, reshaping European CTV advertising and ad revenue dynamics.

FYI: Philips drops Google TV for Titan OS on all 2026 models - what it means for CTV ads #Philips #GoogleTV #TitanOS #SmartTV #CTV

Philips drops Google TV for Titan OS on all 2026 models - what it means for CTV ads Philips switches its entire 2026 TV lineup from Google TV to Titan OS, the Barcelona-based Linux smart TV platform, reshaping European CTV advertising and ad revenue dynamics.

FYI: Philips drops Google TV for Titan OS on all 2026 models - what it means for CTV ads #Philips #GoogleTV #TitanOS #SmartTV #CTV

Insight from the #LivingRoom study by #RTL around consumption frequency in Europe #CTV

FAST channels hit 27% across Europe as subscription fatigue bites A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.

ICYMI: FAST channels hit 27% across Europe as subscription fatigue bites #FASTChannels #CTV #SubscriptionFatigue #MediaStrategy #AdTech

FAST channels hit 27% across Europe as subscription fatigue bites A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.

ICYMI: FAST channels hit 27% across Europe as subscription fatigue bites #FASTChannels #CTV #SubscriptionFatigue #MediaStrategy #AdTech

#Ford. After not saying anything about Ont company selling vehicles to ICE & now using 🇺🇲 company in back drop dont anyone tell me or use Capt Canada. You hear me MSM? #PnP #CBCNN #CTV #PowerPlay #onpoli #cdnpoli

France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide Alliance Digitale released on March 12, 2026 a Guide to CTV Technical Standards covering VAST, OpenRTB 2.6, ads.txt, sellers.json for the French digital TV market.

FYI: France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide #CTV #StandardsTech #PublicitéNumérique #VAST #OpenRTB

France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide Alliance Digitale released on March 12, 2026 a Guide to CTV Technical Standards covering VAST, OpenRTB 2.6, ads.txt, sellers.json for the French digital TV market.

FYI: France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide #CTV #StandardsTech #PublicitéNumérique #VAST #OpenRTB

Our Lady Lyndsay Of The Satellite & The Radar Has Just! Proclaimeth:

“It’ll be gorgeous but, You! gotta want it to be, too. Good Luck🤞with, that, to day”

#CTV #Weather
#Toronto #GTA
#Photography

Roku named first publisher in Google's Confidential Publisher Match at NewFront Roku becomes Google's inaugural partner for an encrypted identity solution that maps Google IDs to publisher IDs, expanding deterministic CTV targeting across Display & Video 360.

ICYMI: Roku named first publisher in Google's Confidential Publisher Match at NewFront #Roku #Google #ConfidentialPublisherMatch #CTV #DigitalMarketing

Roku named first publisher in Google's Confidential Publisher Match at NewFront Roku becomes Google's inaugural partner for an encrypted identity solution that maps Google IDs to publisher IDs, expanding deterministic CTV targeting across Display & Video 360.

ICYMI: Roku named first publisher in Google's Confidential Publisher Match at NewFront #Roku #Google #ConfidentialPublisherMatch #CTV #DigitalMarketing

FAST channels hit 27% across Europe as subscription fatigue bites A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.

FAST channels hit 27% across Europe as subscription fatigue bites #FAST #Streaming #CTV #SubscriptionFatigue #MediaTrends

FAST channels hit 27% across Europe as subscription fatigue bites A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.

FAST channels hit 27% across Europe as subscription fatigue bites #FAST #Streaming #CTV #SubscriptionFatigue #MediaTrends

Nexxen bets on unified AI optimization to fix CTV's measurement gap Nexxen DSP today unveiled a full-funnel AI performance suite combining in-flight optimization, ghost bidding incrementality, and nexAI algorithms to connect CTV exposure to conversions.

Nexxen bets on unified AI optimization to fix CTV's measurement gap #AIOptimization #CTV #DigitalMarketing #AdTech #PerformanceMarketing