Tim Hortons Is Brewing an Idea of Canada That No Longer Exists — The Walrus After sixty years, the coffee chain’s success proves old habits die hard

#BS & #TerribleCoffee sells

“…While #TimHortons #marketing & #advertising is nostalgic, its #nostalgia takes advantage of the gaps, #contradictions, & #dissatisfactions left by official #Canadian versions
…
Is there an #official, graspable #CanadianIdentity?

No.
…“
#Commodified #identity