Rob McConnell Interviews - EVERETT THEMER - Media, Marketing & the Paranormal
How does the paranormal go from a fringe topic to a global media phenomenon? In this fascinating episode, Everett Themer explores the powerful intersection of media, marketing, and the paranormal—revealing how stories of the unexplained are shaped, shared, and amplified in today’s digital world. Drawing from his experience with Extension 13, Everett discusses how branding, storytelling, and audience engagement play a crucial role in bringing paranormal content to life. From documentaries and podcasts to social media and streaming platforms, he examines how the mysterious becomes marketable—and why audiences continue to be drawn to the unknown. This episode goes beyond promotion, offering insight into how narratives are constructed and how perception can influence belief. What makes a paranormal story resonate with the public? How do creators balance authenticity with entertainment? And what role does media play in shaping our understanding of phenomena that defy explanation? Join us for an engaging and insightful conversation that pulls back the curtain on the business of the unexplained—where mystery meets marketing, and where the stories we tell can be just as powerful as the mysteries themselves.
