"Title card image in duotone featuring a shocked woman on one side. The opposite side compresses various client services into a tight space, showcasing storefronts labeled 'Shopper Specialization,' 'Media Agencies,' 'Design Agencies,' 'PR Agencies,' 'Retail Media,' 'Production Companies,' 'Performance Marketing,' 'Digital Agencies,' 'Direct+Relation Marketing,' and 'SEO+SEM Marketing.' All these shops are stacked above one labeled 'Creative Advertising.' The image title, 'The Holding Company Paradox: More shops, less share,' is prominently displayed."
Following a creationist train of thought, I wrote a bit of quasi-fiction about: Holding Companies, Ad Agencies, Brands and how they came to be. 💁♂️
The Advertising Agency & the Myth of Intermediation
#advertising #madisonave #holdingcompany #filmproduction