Inside the indie agency debate—private equity money is causing a stir Agency executives and industry insiders differ on the meaning of independence amidst a surge in private equity investment.

The definition of "independent agency" is evolving. What does it mean for the future of the #advertising industry? adage.com/article/agen...

#adagency #agencylife #agencysky #indieagency #indieagencies

2025 Will See More Agency Consolidation and a Rise of Independents Industry insiders see a changing agency landscape

🔮 3 Agency Predictions for 2025 via @adweek.bsky.social: https://buff.ly/3C62Yix How do you think indie agencies will fare this year? Any agency predictions of your own? #marketingagency #creativeagency #pragency #digitalagency #indieagency