How come? Meta argues that if "social" means time spent checking in with friends and family, then very little of that now occurs on its platforms. Today, the company reports, only 7% of Instagram time and 17% of Facebook time involves consuming content from friends. The majority of time on both apps is spent watching short-form videos that are "unconnected" - not from friends or followed accounts - but recommended by AI-powered algorithms developed as a direct competitive response to TikTok's rise.
Was struck by this from #JohnNaughton in @theobserveruk.bsky.social #enshittification101
“Meta is not a #SocialMedia company”
observer.co.uk/news/columni...