Mistake #1: I was just copying what looked successful.

Turns out, competitors don’t always know what they’re doing either.

#marketingfailures

Mistake #1: I was just copying what looked successful.

Turns out, competitors don’t always know what they’re doing either.

#marketingfailures

Why Marketing Loves Venn Diagrams: Wins, Fails & Funny Tales Discover why marketing teams use Venn diagrams more than others, with examples of brilliant successes, spectacular failures, and hilariously wrong campaigns.

Discover why marketing teams use Venn diagrams more than others, with examples of brilliant successes, spectacular failures, and hilariously. #campaignplanning #competitiveanalysis #marketingfailures #marketingstrategy stories marketing tools #Venndiagrams >>>

Original post on mastodon.social

So I can't figure out if I'm a Harbinger, a Preference Minority or a Lead User. I definitely have tastes that sometimes aren't in the main stream.

If I like a TV series it is even money it will be cancelled before the end of the first season. But, maybe that is just the nature of TV these days […]

The customers who repeatedly buy doomed products ‘Harbinger customers’ are really good at picking out things that fail — and in the product marketing business, they can be a kiss of death.

So I can't figure out if I'm a Harbinger, a Preference Minority or a Lead User. I do have tastes that are unconventional.

If I like a TV series it will probably be cancelled in the first season.

#Marketing #MarketingFailures #Harbinger #Influencers #AntiInfluencers

thehustle.co/the-customer...

This reminds me that Estrella (Dam Brewery Spain) is one of the biggest lager sales in the UK. I recently went into a pub and they had no real ale but something called Complot (a Mediterranean IPA) on keg. Sounded like something you'd buy at the chemist #marketingfailures