Mike Sainsbury on LinkedIn: Panels, Big Data and the Nielsen US announcement Following accreditation… Panels, Big Data and the Nielsen US announcement Following accreditation from the Media Rating Council (MRC), Nielsen recently announced that its US Big Data…

#mediametrics #MRC
www.linkedin.com/posts/mikesa...

Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success – Beet.TV As audiences fragment across linear TV, streaming and social video, advertisers are trying to reaggregate them for effective cross-screen measurement. But success ultimately ...

#mediametrics #convergedtv #holisticapproach
www.beet.tv/2025/02/medi...