Creating Tension in SciComm With MICE! Milleu: Exiting or restoring a disrupted place or social order Inquiry: Answering an important question or solving a puzzling mystery Character: Resolving an internal struggle or experiencing a personal realization Event: Rebuilding a system or redefining norms after a major disruption
Let's talk about tension!
And, I don't mean in headaches, shoulder muscles, or geopolitics.
Tension is an essential ingredient in storytelling. It motivates your audience to keep consuming your content.
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