Moloco Research Shows How The Mobile Gaming Industry Can Find New Sustainable Growth New research finds that the top mobile gaming apps are improving customer lifetime value (LTV) by up to 6% by focusing on long-term growth with new tactics that span a longer horizon The 5 most successful mobile gaming apps are doubling down on re-engagement, creative optimization, and global expansion to drive growth INDIA, REDWOOD CITY, Calif., 16th April 2025 - Moloco, a leader in operational machine learning (ML) and performance advertising, today released findings from its latest research study, 2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps.

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