Thai Older Saleswomen’s Digital Empowerment: CapCut Impact on Outcomes The COVID-19 pandemic accelerated digital transformation, posing challenges for older salespeople used to traditional in-person selling. In emerging markets like Thailand, where e-commerce is rapid...

work outcomes of older saleswomen in Thailand. The Stimulus-Organism-Response (S-O-R) model is used as the theoretical framework.

📍 The full version is accessible from here: www.tandfonline.com/doi/full/10....

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