British Gypsum launches 100% recycled plasterboard - Specifier Review The launch of Gyproc SoundBloc Infinaé 100 recycled plasterboard is another UK first sustainability initiative from British Gypsum, which is committed to reaching Net Zero Carbon by 2050. In 2024, Bri...

British Gypsum, part of Saint-Gobain Interior Solutions has unveiled Gyproc SoundBloc Infinaé 100, providing the industry with the first UK manufactured #plasterboard made from 100% recycled gypsum and setting a new benchmark for #sustainableconstruction.

specifierreview.com/2025/01/17/r...

You could try using more generalised hash tags? I probably found you via #hempcrete or #strawbale, but maybe a wider audience would find #construction, #architecture, #newbuild, #insulation etc? Or talk about #plasterboard replacement, #concrete replacement #mineralwool replacement etc??