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Introducing Modern Integrated Warfare for Defense, Intelligence, and National Security Introducing Modern Integrated Warfare for Defense, Intelligence, and National Security. New site provides marketers with a channel to reach this high-value buyer community with content creation, conte...

News about the Modern Integrated Warfare thought leadership site for defense, intelligence, and national security: www.prlog.org/13132141-int... #ContentMarketing #ContentSyndication #DemandGeneration #PublicSectorMarketing

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News – Strategic Communications Group Want to know what we’ve been up to lately? Each month marketers partner with us to elevate the impact of their company’s content. Learn more about it here.

What is new and noteworthy at my digital media company? Here are the headlines: gotostrategic.com/news/ #ContentMarketing #B2BMarketing #ContentSyndication #DemandGeneration #PublicSectorMarketing

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How Cross Vendor Content Syndication Improves Lead Performance The one vendor, one asset, one outcome mindset is dated and flawed. Marketers who contribute meaningful sales pipeline point to a better way.

Cross vendor syndication of content is increasingly popular with #marketers who want to positively impact lead performance. This article explains why (and shares an example): www.linkedin.com/pulse/how-cr... #ContentMarketing #B2BMarketing #PublicSectorMarketing #FieldMarketing

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Why Thought Leadership is the Great Marketing Equalizer With near city-sized trade show booths, glitzy advertising campaigns, and swarms of public relations reps, global companies once defined the discussion and owned the narrative. That dynamic has change...

Today's modern #marketer employs thought leadership to take on competitors of all types and sizes. Here is how: www.linkedin.com/pulse/why-th... #marketing #B2Bmarketing #FieldMarketing #PublicSectorMarketing #ThoughtLeadership #CMO

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When AI Validates a Content Play When the marketers at an occupational health solutions provider asked AI about relevant thought leadership Web sites they were shockingly thrilled by the answer. Strategic Communications Group (Strate...

Artificial intelligence continues to recast how #marketers define, create, promote, and evaluate. www.linkedin.com/pulse/when-a... #B2BMarketing #PublicSectorMarketing #FieldMarketing #ContentMarketing #SearchOptimization

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Event Shut-Down Depression Public sector marketers feed the sales pipeline with a steady diet of conferences. Yet, the federal shutdown has depressed the effectiveness of these events.

As events in the public sector fall victim to the government shutdown, field #marketers are getting creative in how they source sales leads and deliver account based #marketing programs. www.linkedin.com/pulse/event-... #fieldmarketing #DemandGen #PublicSectorMarketing

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Event Shut-Down Depression Public sector marketers feed the sales pipeline with a steady diet of conferences. Yet, the federal shutdown has depressed the effectiveness of these events.

The US federal government shutdown has impacted the efficiency and effectiveness of industry events. Is it time for content syndication to shine?
www.linkedin.com/pulse/event-... #FieldMarketing #PublicSectorMarketing #DemandGeneration #ContentSyndication #AccountBasedMarketing

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McKinney Communications Department wins seven Savvy Awards at Las Vegas conference McKinney's communications team earns multiple awards for excellence in public sector marketing.

McKinney's sales tax revenue soared to over $2.5 million in August, showcasing a 2.6% increase and revealing the impact of neighboring cities' growth on local economic trends.

Learn more here

#McKinneyCollinCounty #TX #SalesTaxRevenue #CitizenPortal #EconomicTrends #PublicSectorMarketing

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LinkedIn Login, Sign in | LinkedIn Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.

Super-charge your professional development with the best practices shared in the Modern Marketing Today LinkedIn group: www.linkedin.com/groups/85113... #marketer #B2Bmarketing #FieldMarketing #IndustryMarketing #ChannelMarketing #PublicSectorMarketing #CMO #ContentMarketing

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Cavalcade of Content Design and UX For content to connect, engage, and inspire action it must be accessible. That’s the role of design, user experience, and digital functionality.

Three examples of design and user interface that makes content more accessible for prospective buyers. www.linkedin.com/pulse/cavalc... #ContentMarketing #ContentSyndication #B2BMarketing #FieldMarketing #DemandGeneration #PublicSectorMarketing

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​​Shifting from Output to Outcomes: Creating More Effective Measures of Success in Federal Contracting ​  - Government Technology Insider In a new episode of Fed Gov Today with Francis Rose, leaders from federal agencies and industry shared their insights on how to drive better outcomes.

Syndicate to Educate: How a Market Leading #GovCon Employs Thought Leadership. governmenttechnologyinsider.com/shifting-fro... #IndustryMarketing #PublicSectorMarketing #ContentMarketing #ContentSyndication

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LinkedIn Login, Sign in | LinkedIn Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.

With nearly 800 members, this LinkedIn group is a source of thought leadership content for business-to-business and public sector #marketers. www.linkedin.com/groups/85113... #B2BMarketing #FieldMarketing #ChannelMarketing #PublicSectorMarketing #DemandGen

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The newly refreshed Future Healthcare Today site offers #marketers a path to deliver thought leadership content to buyers in commercial and public sector healthcare. www.linkedin.com/pulse/path-h... #ContentMarketing #ContentSyndication #DemandGen #PublicSectorMarketing

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This is the harsh realities for public sector marketers today - or they're afraid to spend budget because what if...

But the truth - not universally acknowledged but it should be - is this: you can do a lot with a small budget and the right team.

#CMO #publicsectormarketing #fieldmarketing

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The Claw has Come for Marketer Budgets In the 1997 film Liar Liar the protagonist Fletcher Reede, portrayed by the comedic actor Jim Carrey, wielded “the Claw” to playfully torment his son (and ex-wife). Yet, the mid-year budget claw back ...

The "Claw" has come for #marketing budgets. Here is how to get more from an existing content portfolio: www.linkedin.com/pulse/claw-h... #marketer #B2BMarketing #PublicSectorMarketing #FieldMarketing #ContentMarketing #CMO

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LinkedIn Login, Sign in | LinkedIn Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.

With nearly 800 members, this LinkedIn group for business-to-business and public sector #marketers offers best practices. This is your invitation to join! www.linkedin.com/groups/85113... #B2Bmarketing #PublicSectorMarketing #FieldMarketing #ChannelMarketing #IndustryMarketing #CMO

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The Rise and Risk of Mimic Near everyone loves a campy horror movie and nothing is campier than Mimic, a 1997 creature feature about evolved insects that were human-like in appearance and behavior. Watch the trailer at this lin...

For content #marketers, the 1997 campy horror movie Mimic is more than entertainment. It presents important lessons in content creation, content syndication, and demand generation. www.linkedin.com/pulse/rise-r... #B2BMarketing #PublicSectorMarketing #FieldMarketing #DemandGeneration

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The Rise and Risk of Mimic Near everyone loves a campy horror movie and nothing is campier than Mimic, a 1997 creature feature about evolved insects that were human-like in appearance and behavior. Watch the trailer at this lin...

What lessons can B2B and public sector #marketers discern from a 1997 campy horror movie entitled Mimic? The answer may surprise you. www.linkedin.com/pulse/rise-r... #B2Bmarketing #PublicSectorMarketing #ContentMarketing #FieldMarketing #DemandGeneration

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The community I helped start at Strategic Communications Group in 2014 and now run and edit was ranked #3 on a list of the top 20 most influential sites in government. I'm very proud of my team.

And now onward to release our new site design next week.

#publicsectormarketing #contentmarketing

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20 Best Government Technology Blogs and Websites in 2025 20 Best Government Technology Blogs ⋅ 1. StateTech Magazine ⋅ 2. Nextgov/FCW ⋅ 3. Government Technology Insider ⋅ 4. Technology in Government ⋅ 5. California Government Department of Technology

Strategic Communications Group's public sector community called Government Technology Insider ranks #3 on this list of top 20 most influential sites in government. bloggers.feedspot.com/government_t... #PublicSectorMarketing #ContentMarketing #ContentSyndication

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LinkedIn Login, Sign in | LinkedIn Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.

Now with 750 members, this LinkedIn group has emerged as a "go to" resource for business-to-business and public sector #marketers who are interested in best practices: www.linkedin.com/groups/85113... #marketing #CMO #B2BMarketing #PublicSectorMarketing #FieldMarketing

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In a Time of Transition, SATELLITE Conference is Refreshingly Consistent Last week nearly 15,000 professionals who work for companies in the global space and satellite industries came together in Washington, DC for SATELLITE Conference and Exposition 2025. For more than 40...

During these uneven times, I found comfort in a "rock solid" industry conference that delivers the same high-level networking and deal making year, after year, after year. www.linkedin.com/pulse/time-t... #SatShow #eventmarketing #B2Bmarketing #publicsectormarketing

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Surprises in Public Sector Content Trends A new presidential administration brings change. Trump II will have a dramatic impact on who the buyers are and what they’re purchasing.

Analytics reveal all! Public sector buyers continue to study, evaluate, and consider #technology solutions to improve constituent service and to achieve missions. www.linkedin.com/pulse/surpri... #PublicSectorMarketing #DemandGeneration #ContentMarketing #ContentSyndication

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Surprises in Public Sector Content Trends A new presidential administration brings change. Trump II will have a dramatic impact on who the buyers are and what they’re purchasing.

Reader analytics from Strategic Communications Group's sites reveals that #government workers are on the job, engaging with content, evaluating vendor solutions. Here is more: www.linkedin.com/pulse/surpri... #PublicSectorMarketing #FieldMarketing #DemandGen

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Surprises in Public Sector Content Trends A new presidential administration brings change. Trump II will have a dramatic impact on who the buyers are and what they’re purchasing.

This month we studied the analytics for Strategic Communications Group's sites with public sector readership. The trends revealed are surprising... and encouraging. This article explains why. www.linkedin.com/pulse/surpri... #PublicSectorMarketing #DemandGen

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When Content Syndication Wins the Day The scrutiny placed on budgets presents a conundrum for marketers: how can you create prospect demand with limited dollars for new content assets? You can rise about this challenge with content syndic...

New article: When Content Syndication Wins the Day. www.linkedin.com/pulse/when-c... #B2BMarketing #FieldMarketing #PublicSectorMarketing #DemandGeneration #ContentMarketing #CMO

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When Content Syndication Wins the Day The scrutiny placed on budgets presents a conundrum for marketers: how can you create prospect demand with limited dollars for new content assets? You can rise about this challenge with content syndic...

Marketers have embraced content syndication to create prospect demand -- efficiently and cost effectively. Here are a few examples of how #marketers are winning the day. www.linkedin.com/pulse/when-c... #B2BMarketing #PublicSectorMarketing #FieldMarketing #DemandGen #ContentMarketing #CMO

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IMG 4047 YouTube video by scgvideo11

I remember the time when the organizer of the Inbound Marketing Summit in San Francisco challenged me to tell a joke written for and about #marketers. Who do you think? Did I pull it off? #B2BMarketing #PublicSectorMarketing #FieldMarketing #IndustryMarketing www.youtube.com/watch?v=FIx8...

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Content Explodes with Savviness, Vision, and Syndication In an uneasy and unpredictable environment, marketers are efficiently driving demand using content syndication. In the 1990s, the song If I had a Million Dollars was an unexpected hit for the Canadian...

Music group Barenaked Ladies scored a hit with "If I Had a Million Dollars." With #marketers not expecting a similar windfall, they are turning to content syndication for efficiency. Here's how... www.linkedin.com/pulse/conten... #B2BMarketing #FieldMarketing #PublicSectorMarketing

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Go-Go Time for Government Technology Insider Strategic Communications Group's (Strategic) flagship online buyer community for public sector agencies is on the verge of a refresh. Strike up the band.

It's Go-Go Time for Government Technology Insider. This high-impact, high-influence site to reach buyers in the public sector is on the verge of a refresh in 2025. What new is planned? www.linkedin.com/pulse/go-go-... #ContentMarketing #ContentSyndication #PublicSectorMarketing #FieldMarketing

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