Why radical slogans recruit better than truth What looks like moral outrage is often a recruitment mechanism. Extreme language filters, bonds, and mobilizes - long before anyone notices it's no longer about justice.

#OrianeCohen

"in every #radicalmovement, #LANGUAGE moves first.
#Violence only follows.It always begins softly.
With #moral #words: #justice, #freedom, #rights, #humanity.
They sound #pure, #universal, #virtuous.
Then - almost imperceptibly - the #tone #hardens.

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