Screenshot of the Forbes Communications Council Expert Panel article titled “AI Search: 20 Strategies To Make Your Brand The Trusted Answer” published in Forbes. The image shows the Forbes logo, article headline and expert panel layout featuring contributions from Forbes Communications Council members including Board Director and Global Marketer Toby G. Wong.
Screenshot of the Expert Advice contribution from Board Director and Global Marketer Toby G. Wong in the Forbes Communications Council Expert Panel article “AI Search: 20 Strategies To Make Your Brand The Trusted Answer.” Toby’s comment is #17 titled “Treat Content As Reputation Capital.” Her comment reads: “Content is treated as reputation capital rather than just a traffic play. The content strategy is shaped by deciding in advance where the brand will speak, acknowledge or stay silent and by holding that judgment consistently over time. Treating answers as reputation assets builds sustaining trust that AI can rely on through discipline and consistency.” Toby is the Principal of Toby Wong Consulting based in the United States.
Forbes: AI Search Strategies To Make Your Brand The Trusted Answer
As consumers move from traditional search to AI, marketing must rethink how content earns trust, authority and relevance. I share content as reputation capital in @forbes.com Expert Panel.
#AISearch #ReputationCapital #Forbes
