Gerry Lopez: the tale of a cat with nine lives In the book 'Surfer Stories,' Jim Kempton tells Claudia Lebenthal how Gerry Lopez managed to optimize his time at Lightning Bolt before moving away from the legendary surf company.

In the early days of Lightning Bolt, Gerry Lopez was 100 percent focused on making surfboards. The success was immediate. "We hardly needed to advertise," said co-founder Jack Shipley, reflecting on it.

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