Time for B2B Companies to Rethink Growth Triple Fit Strategy Christoph Senn and Mehak Gandhi propose that B2B companies rethink their growth logic in their recent book Triple Fit Strategy. They lay out the Triple Fit

Review: TRIPLE FIT STRATEGY: How to Build Lasting Customer Relationships and Boost Growth by Christoph Senn and Mehak Gandhi. Published by Harvard Business Press, ISBN No: 9781647827144
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