Pinterest acquires tvScientific to expand into connected TV advertising Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.

Pinterest acquires tvScientific to expand into connected TV advertising #Pinterest #tvScientific #ConnectedTV #Advertising #DigitalMarketing

Pinterest acquires tvScientific to expand into connected TV advertising Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.

Pinterest acquires tvScientific to expand into connected TV advertising #Pinterest #tvScientific #ConnectedTV #Advertising #DigitalMarketing

Pinterest to acquire tvScientific Pinterest, the AI-powered visual search and discovery platform, has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance a...

#Articles #Business #M&A; #pinterest #tvScientific

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Pinterest acquires connected TV advertising firm tvScientific Pinterest will acquire CTV ad platform tvScientific to extend its intent-driven advertising products into streaming video and strengthen outcome-based measurement.

tvScientific channels the early days of paid search to find new opportunities in CTV – StateOfStreaming.com tvScientific CEO Jason Fairchild leverages the gap between CTV consumption and ad spend.

CTV is entering its performance era. In this [state of streaming] article, Jason Fairchild shares how #tvScientific is transforming #CTV from a branding-only channel into a full-funnel, performance-driven platform.

www.stateofstreaming.com/tvscientific...

How tvScientific’s $25.5M Series B Is Transforming CTV Advertising | tvScientific tvScientific has raised $25.5M in Series B funding to lead the shift to TV 2.0 — where CTV advertising becomes a true performance channel.

Series B round for #tvScientific includes #Roku as part of belief in #CTV as a performance option for marketers www.tvscientific.com/insight/how-...