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Jeffrey A. "jam" McGuire: the value map content framework Jeffrey A. "jam" McGuire is a content marketing expert and the creator of the value map framework.

#OSPSpotting: An architectural conversation about the scaffolding underpinning the OSP approach to #ProductMarketing. If you want an "oral walk-through of his (very visual) map diagram"—that is, the #ValueMap that put OSP on the map—give the latest EllessMedia podcast a listen.

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OSP workshop: Values, Voice, and Tone for B2B tech marketing Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.

Building a strategic approach to your #ValueMap, value proposition, and #BrandPositioning means your team can communicate clearly and consistently. And we’re here to help you through the process!

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B2B Brand Positioning: Frameworks and Strategies for 2025 Success. Learn the proven framework for B2B Brand Positioning. Build your value proposition and stand out in 2025 with expert strategies and tools.

Our framework makes your brand position simpler: if you’re struggling to explain your product’s value, start with a #ValueMap and use our guide to draft your strategy.

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screen shot of a panel and rough values/value mapping. It's cropped to show two characters. The character in the foreground has white dreds pulled into a bun on her head and a dragon on her shoulder. The background character faces the camera looking imposing despite her small stature. she wears gold that contrasts with flat dark tones of her clothes and the bounce light makes her look sharp despite the back light. Photo is glazed so it's a little wobbly.

screen shot of a panel and rough values/value mapping. It's cropped to show two characters. The character in the foreground has white dreds pulled into a bun on her head and a dragon on her shoulder. The background character faces the camera looking imposing despite her small stature. she wears gold that contrasts with flat dark tones of her clothes and the bounce light makes her look sharp despite the back light. Photo is glazed so it's a little wobbly.

Was gonna tease the full panel but ofc I got to value mapping and realized one of these fucker's head is too big (It's Dorian).

#As_Above_Comic #wip #illustration #valuemap #fantasy #dragon #artwip #selfpublishedcomic #ocsky

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B2B Brand Positioning: Frameworks and Strategies for 2025 Success. Learn the proven framework for B2B Brand Positioning. Build your value proposition and stand out in 2025 with expert strategies and tools.

Learn how OSP’s #ValueMap turns your complex tech into clear, effective communications that connect with your customer.

openstrategypartners.com/blog/b2b-bra...

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