VideoAmp’s Jenny Wall Talks Challenging Nielsen and What It Takes to Measure Modern TV Audiences As we’ve gotten deeper into the streaming era, it’s become ever clearer that the controversy over Nielsen ratings is not going away. Just this month, as the new football season got underway, the NFL became the latest party to throw down the gauntlet, accusing the TV ratings giant of “systematically undercounting” the league’s viewership. Enter […]

Jon Steinlauf Appointed to VideoAmp Board Amid Measurement Shift

Jon Steinlauf, former Warner Bros. Discovery and Scripps ad‑sales exec, joins VideoAmp’s board as the firm pushes alternative audience measurement beyond Nielsen. Read more: getnews.me/jon-steinlauf-appointed-... #videoamp #measurement #media

VideoAmp Names Jon Steinlauf to Board of Directors Jon Steinlauf, who ran ad-sales operations at the former Scripps Networks and Discovery Communications, along with Warner Bros. Discovery, has joined the board of directors of VideoAmp, one of a number of upstart media-measurement concerns hoping to provide alternatives to Nielsen, the dominant player in the space. Steinlauf played a significant role in Warner adopting […]

VideoAmp and Warner Bros. Discovery sign multi-year measurement deal Advanced data clean room technology delivers 3.2x more targetable IDs compared to traditional methods.

VideoAmp and Warner Bros. Discovery sign multi-year measurement deal #VideoAmp #WarnerBros #DataAnalytics #MediaMeasurement #AdvancedTechnology

VideoAmp and Warner Bros. Discovery sign multi-year measurement deal Advanced data clean room technology delivers 3.2x more targetable IDs compared to traditional methods.

VideoAmp and Warner Bros. Discovery sign multi-year measurement deal #VideoAmp #WarnerBros #DataAnalytics #MediaMeasurement #AdvancedTechnology

Warner Bros. Discovery and VideoAmp sign three-year measurement and currency deal | The Current One of TV’s biggest players is backing VideoAmp, as the alternative currency provider sees a surge in upfront deals.

The currency/measurement provider now holds multiyear deals with #NBCUniversal #Paramount #Fox #TelevisaUnivision & all of the major agency holding companies

#adtech #videoamp #TV #advertising #mediameasurement #ratings #Nielsen #streaming

www.thecurrent.com/streaming-wa...

Peter Liguori Named CEO of VideoAmp Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them. Liguori, who held top positions at Fox Broadcasting, Tribune, Discovery Communications and HBO, has been named CEO of VideoAmp, one of a handful of upstart audience-measurement technology firms that has gained […]

VideoAmp expands AWS partnership for privacy-enhanced measurement Media measurement company offers cloud-native solutions through AWS Clean Rooms to deliver faster insights.

VideoAmp expands AWS partnership for privacy-enhanced measurement #VideoAmp #AWS #CloudComputing #DataPrivacy #MediaMeasurement

VideoAmp expands AWS partnership for privacy-enhanced measurement Media measurement company offers cloud-native solutions through AWS Clean Rooms to deliver faster insights.

VideoAmp expands AWS partnership for privacy-enhanced measurement #VideoAmp #AWS #CloudComputing #DataPrivacy #MediaMeasurement

VideoAmp Stakes Claim As True Nielsen Alternative At Upfront Event For Ad Buyers And Sellers VideoAmp, the measurement firm intent on dislodging Nielsen from its longtime perch as the default viewership tracker, signaled its ambitions Tuesday at an event bringing together a range of advertising stakeholders. Billed as the “Vampfronts,” after the upfront advertising season’s annual spree of NewFronts and upfronts, the presentation unfolded in the stylish Lower Manhattan confines […]

VideoAmp Adds Disney, Fox, Paramount to Planning Tool Using First-Party Streaming Data The battle to become the de factor measuring stick for the media industry continues. VideoAmp, one of several rivals to Nielsen that have emerged in recent years, unveiled VXP, a new media-planning tool that will incorporate first-party streaming data from Disney, Fox and Paramount Global to help advertisers understand how audiences are consuming content across […]

Streaming And Measurement Took Center Stage At CES | AdExchanger The annual Consumer Electronics Show (CES) in Las Vegas is a popular destination for streaming TV publishers and video currency vendors to jumpstart the year’s dealmaking and, to some degree, prepare ...

"As the connected TV market consolidates and measurement competition intensifies, streamers and video currencies use CES as a chance to court clients"

#adtech #streamingwars #advertising #streamingmedia #CTV #Nielsen #videoamp #ComScore #iSpot

www.adexchanger.com/ces-2025/str...

U.S. Joint Industry Committee Advances TV Measurement Standards for 2025/2026 Upfront The U.S. Joint Industry Committee is enhancing its guidelines for TV measurement as it gears up for the 2025/2026 upfront sales season, focusing on new currencies.

U.S. Joint Industry Committee Advances TV Measurement Standards for 2025/2026 Upfront #New_York #Joint_Industry_Committee #VideoAmp #TV_Measurement

'The Price is Right' & 'The Young and the Restless' Average More Than 5 Million Daily Viewers in Delayed Ratings CBS' "The Price is Right," "The Young and the Restless" and "The Bold and the Beautiful" are seeing substantial growth among Total Viewers just seven weeks into the 2024-2025 television season.

CBS' "The Price is Right," "The Young and the Restless" and "The Bold and the Beautiful" are seeing substantial growth among Total Viewers just seven weeks into the 2024-2025 television season. #Ratings #PriceIsRight #YR #BoldandBeautiful #LMAD #CBS #VideoAmp

'The Price is Right' & 'The Young and the Restless' Average More Than 5 Million Daily Viewers in Delayed Ratings CBS' "The Price is Right," "The Young and the Restless" and "The Bold and the Beautiful" are seeing substantial growth among Total Viewers just seven weeks into the 2024-2025 television season.

CBS' "The Price is Right," "The Young and the Restless" and "The Bold and the Beautiful" are seeing substantial growth among Total Viewers just seven weeks into the 2024-2025 television season. #Ratings #PriceIsRight #YR #BoldandBeautiful #LMAD #CBS #VideoAmp