Hopping on a call with a major news network. Wish me luck! #4K2F

Reminder: emotions are guides to achieving goals and improving quality of life. They are not always inconvenient responses that have to be managed or supressed. Sometimes a feeling is your first clue you should change direction. #4K2F

Best part of Birthday last week is folks hitting my LinkedIn this week asking where @PlayWhiteRabbit is next so they can finish the demo! #4K2F #VR #indiedev

The Internet exchanges information
Blockchain exchanges value
Blockchain games exchanges actions that are fun
#IMO #bgcsanfrancisco #4K2F #4KeystoFun

Fun is a slippery slope that players love to climb. #4K2F

“Gamification” isn’t the icing on the cake. Play is the joy baked into the cake itself. #4K2F

“Gamification” done right makes a boring task intrinsically more rewarding. #4K2F

This
#4K2F

Heads up. Customers don’t go to a movie because it’s “Immersive” or “Presence” to feel like they are there. People go because they want strong emotions. XR developers remember that’s what entertainment means, not recreate my fiend’s kitchen. #vrx2017 #4K2F

“Argue for limitations and they are yours.” Richard Bach

Hardware does not deliver the fun. Emotion does. A game made of rocks and sticks can deliver more emotion than raw tech. #VRX2017 #VR #4K2F

Really want mass consumer adoption?
Content
Content
Content

Emotion is key
#VRX2017 #4K2F

Reminder: changing camera angles does not make a live sports event more compelling. #VR esports developers please offer customers more deeply moving interaction. Emotion is key. #4K2F #VRX2017

There are as many dimensions to pleasure as there are to fun. #4Keys #4K2F

News Flash: People actually enjoy entertainment that reflects and lets them express their values. #SF #4K2F

Only thing missing is the microloop of gameplay (Easy Fun). #4KeysToFun #4K2F #GDC #GDC17

One of the upsides about moving the XEO Archives is unearthing little gems like this. #bestguess #4k2f

"I could spend 30 mins blowing up balloons on the Vive." @JeremySelan #VRXUSA < Pure Easy Fun! #4K2F

Activities are more fun when they are New, Challenging, Social, and have Meaning when done. #4K2F #conversioncamp

Goats on a steel ribbon having all 4 Keys to Fun. via @thisgirlangie How many do you see? #4K2F

Excited to see so many sign ups for the 4 Keys to Fun Beta. Tweet me or #4K2F to join us! #HHH2013