There are a lot of reasons to be on-site. There are a lot of reasons not to. Is “corporate culture” one of them? Discuss: www.martinbihl.com/business-thinking/culture-and-on-site-work #remote #onsite #hybrid #advertisingagencies #advertising agency #office #work #workplace #culture
Some very early thoughts on #AI, #advertising, humans, where they all intersect & what it means. I’ve likely bitten off more than I can chew: www.martinbihl.com/business-thi... #artificialintelligence #creativity #marketing #advertisingagencies
Come for the #AI, stay for an analysis of the current state of #advertising that would make #IanCurtis say “Dude, lighten up”. www.martinbihl.com/business-thi... #ArtificialIntelligence #Advertising #AdvertisingAgencies
Why knowing who #ArmandoTesta, #DavidAbbot, #MauriceLevy, & #JacquesSéguéla are is as important as knowing who #BillBernbach and #ClaudeCHopkins are. We review Mark Tungate’s Adland: the-agency-review.com/adland #advertising #marketing #advertisingagencies @MarkTungate
I wrote this essay to help an agency find a #ChiefCreativeOfficer. But it occurs to me that you could also use it to evaluate the quality of an agency you were considering joining. It couldn’t hurt: www.martinbihl.com/business-thi... #advertising #creative #advertisingagencies
#Omnicom plans to reduce labor costs by $1B following IPG acquisition. The figure, larger than previous overall cost-savings , will be realized reducing duplicative roles #offshoring & #outsourcing
#advertisingagencies #media #adtech #advertising #marketing
www.marketingdive.com/news/omnicom...
Why advertising agencies can’t answer the work-from-home/remote question the same as other companies: www.martinbihl.com/business-thinking/culture-and-on-site-work #remote #onsite #hybrid #advertisingagencies #advertising agency #office #work #workplace #culture
Why #AI is likely a good thing for #advertisingagencies with any sense, and a bad thing for everyone else. Like always. www.martinbihl.com/business-thi... #artificialintelligence #creativity #marketing #advertisingagencies
Advertising Agencies In South Delhi: Advertising Agencies In South Delhi play a vital role in helping businesses promote their products and services effectively. South Delhi, a bustling metropolitan area, is… #AdvertisingAgencies #SouthDelhi #DigitalMarketing #MarketingStrategy #BusinessPromotion
I’m sure a lot of people will disagree with what I think the qualities are you should look for in a Chief Creative Officer. Hell, probably a lot of people don’t even think you need one: www.martinbihl.com/business-thi... #advertising #creative #advertisingagencies #ChiefCreativeOfficer
The nice thing about an iconic founder is that they set the tone for your agency. But what happens when they leave? We use a small book to explore that question: the-agency-review.com/quotations-o... @Ogilvy #MilesYoung #DavidOgilvy #advertising #marketing #advertisingagencies #branding
If #consumers are using @Google to identify the things they want and need, then what exactly do #advertisingagencies do anymore? Some thoughts on the past, present and future of #marketing: www.martinbihl.com/business-thi...
Some thoughts on work-from-home, hybrid and on-site work that will probably get me in a lot of trouble with everybody: www.martinbihl.com/business-thinking/culture-and-on-site-work #remote #onsite #hybrid #advertisingagencies #advertising agency #office #work #workplace #culture
I take a few minutes away from yelling at the kids on my lawn to think about #AI and #advertising. You’re welcome. www.martinbihl.com/business-thi... #artificialintelligence #creativity #marketing #advertisingagencies
I decide to weigh in on creatives, #AI and the current state of #advertising. Oh well, it was a nice #career while it lasted. www.martinbihl.com/business-thi... #ArtificialIntelligence #Advertising #AdvertisingAgencies
The mythology that @MadMen_AMC celebrated raises a very interesting challenge for #advertisingagencies to address – and it’s probably not what you think it is. We review Andrew Cracknell’s #TheRealMadMen: the-agency-review.com/the-real-mad... #advertising
“This industry hands out job titles with more reckless abandon than a sports doctor handed out painkillers in the 60s.” Why I tried to define what makes a CCO a CCO. Well, one of the reasons: www.martinbihl.com/business-thi... #advertising #creative #advertisingagencies
What do #advertisingagencies do any more now that #consumers do what they used to get paid to do? Some thoughts on the present and the future of #marketing by looking at its past: www.martinbihl.com/business-thi...
I discover a new way of thinking about problems only to discover it is new only to #advertising. And perhaps not even there: www.martinbihl.com/business-thi... #marketing #creativity #clients #advertisingagencies
The history of agencies around the world, and the networks they became. We review Mark Tungate’s Adland: the-agency-review.com/adland #advertising #marketing #advertisingagencies @MarkTungate @TBWA, @dentsuintl, @PublicisWW
10-figure bills for #datacenters ultimately leave #advertisers on the hook
$350 billion+ will be spent by Google, AMZN, MSFT & #Meta on data centers alone this year
#AI #adtech #media #advertising #data #OpenAI #ChatGPT #brands #advertisingagencies
www.thecurrent.com/marketing-st...
There’s nothing wrong with going back to the office if you’re doing it for the right reasons. Are you? www.martinbihl.com/business-thinking/culture-and-on-site-work #remote #onsite #hybrid #advertisingagencies #advertising agency #office #work #workplace #culture
There’s a lot of talk about #AI & what it’ll do, but I’m not sure anyone knows. Including me. Which should be evident from this piece I wrote: www.martinbihl.com/business-thi... #artificialintelligence #creativity #marketing #advertisingagencies
“Agencies as we know them will be dead 10 years from now … the whole matrix & landscape will change"
“One person will be able to book the whole campaign … while you now [need] a big team, big agency”
#adtech #marketing #advertising #advertisingagencies #media
www.thecurrent.com/culture-agen...
.#Creatives are worried that they will be replaced by #AI. Agency execs are telling them they’re crazy to be worried. Are they? www.martinbihl.com/business-thi... #ArtificialIntelligence #Advertising #AdvertisingAgencies
I didn’t write this essay because nobody really knows any more what you need in a #ChiefCreativeOfficer… oh wait, maybe that’s EXACTLY why I wrote it. Oh well: www.martinbihl.com/business-thi... #advertising #creative #advertisingagencies
.#Clients hire #advertisingagencies to solve problems. But what if the way the problem needs to be solved runs counter to the client’s expectations? www.martinbihl.com/business-thi... #marketing #creativity #problems #solutions
There are those who deify David Ogilvy and those who dismiss him. We just think about what he said and then write about it. Like in our review of #QuotationsofDavidOgilvy: the-agency-review.com/quotations-o... @Ogilvy #MilesYoung #DavidOgilvy #advertising #marketing #advertisingagencies
There’s a lot of talk about culture at advertising agencies, why work from home is killing it & how to save it. Here’s some more: www.martinbihl.com/business-thinking/culture-and-on-site-work #remote #onsite #hybrid #advertisingagencies #advertising agency #office #work #workplace #culture
Many are negative about #AI but I think it offers humans a tremendous opportunity, one we’ve rarely if ever had. Will we take it? Or cock it up? www.martinbihl.com/business-thi... #artificialintelligence #creativity #marketing #advertisingagencies
