Quotations of David Ogilvy When agencies are founded, they invariably sell the personality of their founders because frankly they have little else for clients to bet the farm on. The Scottish public school/Parisian sous-chef…

The nice thing about an iconic founder is that they set the tone for your agency. But what happens when they leave? We use a small book to explore that question: the-agency-review.com/quotations-o... @Ogilvy #MilesYoung #DavidOgilvy #advertising #marketing #advertisingagencies #branding

Ogilvy on Advertising in the Digital Age Sequels are a fool’s errand. But you can understand the allure. To the maker, they promise a repeat of the accolades and praise that the first effort elicited. To the public, they offer an experien…

Sure, it’s fun to think about what #DavidOgilvy would have made of the #socialmedia, #SEO, #programmtic, #mobile etc. But #MilesYoung has written a much more valuable book than that. We review #OgilvyOnAdvertisingInTheDigitalAge: the-agency-review.com/ogilvy-on-ad... #advertising #marketing

Quotations of David Ogilvy When agencies are founded, they invariably sell the personality of their founders because frankly they have little else for clients to bet the farm on. The Scottish public school/Parisian sous-chef…

There are those who deify David Ogilvy and those who dismiss him. We just think about what he said and then write about it. Like in our review of #QuotationsofDavidOgilvy: the-agency-review.com/quotations-o... @Ogilvy #MilesYoung #DavidOgilvy #advertising #marketing #advertisingagencies

Ogilvy on Advertising in the Digital Age Sequels are a fool’s errand. But you can understand the allure. To the maker, they promise a repeat of the accolades and praise that the first effort elicited. To the public, they offer an experien…

In 1985, #DavidOgilvy wrote #OgilvyOnAdvertising. In 2018, #MilesYoung wrote #OgilvyOnAdvertisingInTheDigitalAge. Just in case, you know, things had changed. Our review: the-agency-review.com/ogilvy-on-ad... @Ogilvy @BloomsburyPub #advertising #marketing #digitaladvertising #digitalmarketing

Quotations of David Ogilvy When agencies are founded, they invariably sell the personality of their founders because frankly they have little else for clients to bet the farm on. The Scottish public school/Parisian sous-chef…

How do you transform the charisma and insight of one person into the culture of an entire global agency? This and other questions in our review of #QuotationsofDavidOgilvy: the-agency-review.com/quotations-o... @Ogilvy #MilesYoung #DavidOgilvy #advertising #marketing #advertisingagencies

Ogilvy on Advertising in the Digital Age Sequels are a fool’s errand. But you can understand the allure. To the maker, they promise a repeat of the accolades and praise that the first effort elicited. To the public, they offer an experien…

In 1985, #DavidOgilvy wrote #OgilvyOnAdvertising. In 2018, #MilesYoung wrote #OgilvyOnAdvertisingInTheDigitalAge. Just in case, you know, things had changed. Our review: the-agency-review.com/ogilvy-on-ad... @Ogilvy @BloomsburyPub #advertising #marketing #digitaladvertising #digitalmarketing

Quotations of David Ogilvy When agencies are founded, they invariably sell the personality of their founders because frankly they have little else for clients to bet the farm on. The Scottish public school/Parisian sous-chef…

“I can’t stand callow amateurs who aren’t sufficiently interested in the craft of advertising to assume the posture of students.” We’d be lying if we didn’t agree. We review #QuotationsofDavidOgilvy: the-agency-review.com/quotations-o... @Ogilvy #MilesYoung #DavidOgilvy #advertising #marketing