Adland We begin each project with a curious cocktail of optimism and cynicism. A new brief is a fresh opportunity to do something that will not simply excite us, but will actually excite humans we will ne…

Why knowing who #ArmandoTesta, #DavidAbbot, #MauriceLevy, & #JacquesSéguéla are is as important as knowing who #BillBernbach and #ClaudeCHopkins are. We review Mark Tungate’s Adland: the-agency-review.com/adland #advertising #marketing #advertisingagencies @MarkTungate