9 Top Book Marketing Takeaways from #BookExpo2018 | http://ow.ly/F28p30knxov by @DianaUrban via @BookBubPartners #PubTips

Harpercollins editor .@sara_sargent says when publishing work appearing on @wattpad, the initial instinct was to pull it from the site. But it became clear that did NOT help—it should be left up (for many reasons, like involve first readers in pub process) #BookExpo2018 #BEA18

Wattpad author/star @DoNotMicrowaveX says that moving from writing on the site to a traditionally published book was a big transition and had to be structured differently. The Wattpad version was about 120k; the published book was 50k. #bea18 #BookExpo2018

Because of huge volume of stories at @wattpad they have a data team to help surface trends, e.g., what material people spend most time with, what’s popular w/specific ages or countries—to help publisher-partners identify the best authors/stories for them. #bea18 #BookExpo2018

"Wattpad helps us find a perfect fit for what’s happening” says @sara_sargent of HarperCollins—plus they can ask @wattpad: what do you see happening in your marketplace? And it helps editors find diverse authors/literature. #BEA18 #BookExpo2018

Editor @sara_sargent says that collaborating w/@wattpad has been a natural fit for her acquisitions at HarperCollins Children's—plus it’s an active, not passive, experience (not waiting for agents to submit what might work for the market) #BEA18 #BookExpo2018

.@wattpad is very popular in the Philippines, where there’s a TV show based on stories from the site - plus devoted bookstore shelves for Wattpad books says @ashleighgardner #bea18 #bookexpo2018

If anyone at #BookExpo2018 spots a copy of #Heartseeker in the wild, would you be kind enough to send me a pic?