DoubleVerify reveals North America's ad quality improvements amid rising bot fraud #AdQuality #BotFraud #DigitalMarketing #MarketingInsights #BrandSuitability
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#BotFraud
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DoubleVerify reveals North America's ad quality improvements amid rising bot fraud #AdQuality #BotFraud #DigitalMarketing #MarketingInsights #BrandSuitability
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$7.2 billion lost by advertisers in 2016 targeting imaginary viewers
via @ANAmarketers
#botfraud #digitaladvertising
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