Engagez-vous avec passion et authenticité pour des causes qui comptent vraiment. Votre marque sera plus forte et votre impact sera plus grand. #BrandActivism #EngagementSocial

Brand activism is back — and it’s colliding with reactive marketing.

🔥 Nearly half of consumers now prefer brands that speak up on issues.

The challenge? Be fast and authentic. React with purpose, not performance.

#BrandActivism #ReactiveMarketing #MarketingStrategy

UK CMOs Split Between AI Adoption and BRAND ACTIVISM, Censuswide Research Shows Censuswide’s 2025 CMO Report reveals UK marketers adopting AI at scale while facing consumer scepticism, divided opinions on brand activism, and increasing pressure to balance growth with values.

Half of UK consumers want brands to take a stand on social issues—half don’t. Censuswide’s CMO Report shows activism remains a risky balancing act. #CMOReport #BrandActivism

Cherry Garcia’s Last Scoop: Jerry Quits 'Ben & Jerry’s'

READ MORE HERE: dammedifyoudont.blogspot.com/2025/09/jerr...

#JerryQuits #BenAndJerrys #IceCreamPolitics #JerryGreenfield #BenCohen #Unilever #MagnumIceCream #FreeSpeech #BrandActivism #CherryGarcia #CorporateMeltdown #Food4Thought #ScoopGate

The Era of ‘Woke’ Brand Activism Is Over In the wake of Donald Trump’s attacks on DEI and trans Americans, major corporations have pulled out of Pride and Juneteenth. Some are pushing ultra nationalist messages instead.

The Era of ‘Woke’ Brand Activism Is Over #Technology #Business #Other #BrandActivism #WokeCulture #MarketingTrends

Going Against the Tide: How Self-Construal Moderates Receptivity Towards Popular Brand Activism | Newswise Abstract Many brands in today’s marketplace choose to take a public stance on socio-political issues. For example, some brands have indicated support for or opposition to Israel, while there are bran...

Going Against the Tide: How Self-Construal Moderates Receptivity Towards Popular Brand Activism
www.newswise.com/articles/goi...
#brandactivism #consumerbehavior #selfconstrual #publicopinions #brand

In a polarized world, celebrities and brands face tough choices when aligning with causes. Is it worth alienating fans for their cause?

#CelebrityInfluence #BrandActivism #CorporateResponsibility #TaylorSwift #CancelCulture #MarketingTips #BrandStrategy #SocialImpact #PublicRelations

UK condom brand Durex embraces #BrandActivism and uses a long-established logo to craft a new typeface: One Night Sans.
https://ecs.page.link/HC8NC

UK condom brand Durex embraces #BrandActivism and uses a long-established logo to craft a new typeface: One Night Sans.
https://ecs.page.link/HC8NC

Ryanair rapped over low emissions claims The UK's advertising watchdog says Europe's biggest airli...

"We told Ryanair to ensure that when making environmental claims, they held adequate evidence to substantiate them and to ensure that the basis of those claims were made clear." #Greenwashing #Brandactivism
https://ecs.page.link/GqfXf

Ryanair rapped over low emissions claims The UK's advertising watchdog says Europe's biggest airli...

"We told Ryanair to ensure that when making environmental claims, they held adequate evidence to substantiate them and to ensure that the basis of those claims were made clear." #Greenwashing #Brandactivism
https://ecs.page.link/GqfXf

How Indian brand Tata Tea uses on-point local references and a sense of place to celebrate its fans. #PlaceBranding #BrandActivism
https://ecs.page.link/7ENff

How Indian brand Tata Tea uses on-point local references and a sense of place to celebrate its fans. #PlaceBranding #BrandActivism
https://ecs.page.link/7ENff