Three key takeaways from our brand breakfast event on media event on making your brand tone of voice work across every channel, including: 1. Visual identity grabs attention, but tone of voice shapes every brand interaction. When it's undefined, brands risk inconsistency, misalignment with strategy, internal confusion, and frustrated audiences. 2. A strong tone of voice is consistent yet flexible. Defining clear voice traits and tonal scales allows brands to adapt across channels, audiences, and emotions while staying true to their personality – making messages clearer, human and more trustworthy. 3. Internal buy-in isn’t built through reveals; it’s built through involvement. Listening first, clearly explaining the why, and involving teams through consultation and testing builds trust with those who bring the brand to life.

Our #BrandFast event this morning brought experts together to explore how you can strengthen and apply a clear, consistent brand tone of voice across all channels and materials. Here are some headlines.

What insights stood out to you most? Share in the comments below.

Brand Breakfast: Brand tone of voice: making your tone work across every channel CharityComms’ Brand Breakfast is a group for those working in brand in UK charities and not-for-profits. All members are eligible to attend.

Does your charity sound consistent everywhere? Join our #BrandFast on 28 Jan to explore why often language – not visuals – shapes brand experience, plus achieving buy-in and training AI to support, with speakers from Red Stone, Turn2us and Sands - baby loss charity. Book here: https://bit.ly/4iZVTRJ

Three key takeaways from our brand breakfast event on empowering internal brand champions include: 1. A successful brand can sink or swim, based on the buy-in of all your colleagues; get to know them, their pain points and lean on their experience, as they can become your biggest brand champions when launched. 2. Sweat the small stuff by paying attention to the details and valuing every perspective, including constructive criticism. Even minor concerns can lead to larger conversations, and addressing these issues can build trust and a stronger connection with brand champions. 3. A key learning from Parkinson’s UK brand refresh was to lay the groundwork to help brand champions and stakeholders understand every aspect of the brand, from visual identity to brand strategy, to fully engage them at every stage.

Today’s #BrandFast sparked some great conversations on building strong internal brand champions who live and breathe your charity’s mission. Here’s what we discussed...

We’d love to hear your takeaways! Share in the comments below!

Brand Breakfast: Empowering internal brand champions  CharityComms’ Brand Breakfast is a group for those working in brand in UK charities and not-for-profits. All members are eligible to attend.

A brand is only as strong as the people who bring it to life. Join us on 21 May for a #BrandFast event focused on internal brand champions and how to engage their support, with real-world stories and tips to take away. Book your place: https://bit.ly/3ZiLOqd

Huge thanks to sponsors Red Stone.

Also on our events calendar are our spring and summer SIGs, free for CharityComms members:
15 May: #CCSocialMedia on impactful social media campaigns
21 May: #Brandfast on empowering internal brand champions

Time for #BrandFast with @charitycomms.bsky.social Very timely as I'm supporting one of my wonderful charity clients with a rebrand and we know how vital it is to get accessibility right