Social Media Network: Content Lifecycles: getting more value from what you already make CharityComms’ Social Media Network is for those working in social media in UK charities and not-for-profits. All members are eligible to attend.

Join us on 16 April for our #CCSocialMedia event, where we’ll explore how to get more value from your existing content. Discover practical ways to reuse and reshape your content, maximising its impact across channels without feeling repetitive or inauthentic. Book here: https://bit.ly/478R6bZ

Three key takeaways from our social media event on a campaign showcase, including: 1. uthenticity drives engagement - Leverage authentic voices through mission-led ambassadors, micro-influencers, or UGC to build trust and connect with audiences in ways that overly branded or in-house produced content cannot. 2. Think beyond the launch – Successful campaigns plan across the full cycle, from pre-launch momentum, through peak engagement, to post-campaign follow-up. Planning across all stages ensures impact lasts beyond a single moment. 3. Flexibility maximises impact - Real-time evaluation, active community management, and the freedom to adjust content or approach keep campaigns relevant. Being agile allows teams to respond when plans or performance shift.

What a great event to start the year! Today's #CCSocialMedia event demonstrated the value of brave creative decisions and audience understanding in delivering standout campaigns. Here are some headlines.

What insights stood out to you most? Share in the comments or tag us in your posts.

Social Media Network: campaign showcase CharityComms’ Social Media Network is for those working in social media in UK charities and not-for-profits. All members are eligible to attend.

Looking for social media inspiration? Join us on 15 Jan for our #CCSocialMedia event focused on standout charity campaigns. Hear from Arthritis UK and Young Minds about their recent campaigns and get practical insights for your 2026 planning. Free for members, book here: https://bit.ly/4pjCxJD

Social Media Network: campaign showcase CharityComms’ Social Media Network is for those working in social media in UK charities and not-for-profits. All members are eligible to attend.

Start 2026 with some fresh social media campaign inspiration. Join us for our #CCSocialMedia event on 15 January to discover recent standout campaigns with practical takeaways you can apply to your own planning. Free for members, with full agenda coming soon: https://bit.ly/4pjCxJD

In pink box title reads Three key takeaways, Event title black text on white background Next gen engagement: How to reach Gen Z. In pink boxes, three top tips: 1. Trust is earnt, personal, and not always guaranteed - Share your impact and be accountable to continue building trust. Use personal voices and faces to connect audiences with your cause. And make sure reactive content marries your values and potential by being rooted in purpose. 2. Make sure Gen Z can actively be part of the cause. Being hope-based, solutions-focused or educational means Gen Z feel they can contribute to conversations or change on the issues they care about most. 3. Channel youth creativity for better storytelling - Provide checklists, context and clear briefs so young people can create impactful content they feel ownership over, with your message and mission at its heart. #CCSocial Media. CharityComms logo.

How can charities reach and engage Gen Z audiences? We explored this topic at today’s #CCSocialMedia event. Here are some headlines.

Thanks to everyone who joined us, and special thanks to our wonderful host and speakers. If you missed it, catch the recording on demand soon: https://bit.ly/4faV1I0

Social Media Network: Next gen engagement, how to reach Gen Z CharityComms’ Social Media Network is for those working in social media in UK charities and not-for-profits. All members are eligible to attend.

Join us on 11 September for our #CCSocialMedia event, where we’ll explore the tools and techniques to build meaningful engagement with your younger audience. Book your place to discover the platforms Gen Z are using, messaging that resonates and strategies to stand out: https://bit.ly/4faV1I0

Three key takeaways from our social media event on impactful social media campaigns include: 1. While the #YouAreNotAlone viral campaign video garnered over 300 million views, Daniel Williams recognised that not all campaigns will succeed similarly. This campaign was developed using learning and insights from previous efforts to effectively engage audiences on mental health. 2. Conducting a project pre-mortem can be a great tool for anticipating challenges and making informed choices, such as language and imagery, before a campaign launches on social media. 3. Luan Wise shared practical tips on how charities can leverage TikTok, from optimising content for search (using titles, keywords, captions, and more) to capturing attention, experimenting with photo posts, and much more.   

Here are key headlines from our #CCSocialMedia event on impactful social media campaigns.

We'd love to hear your takeaways! What insights did you find most valuable for your charity? Share your thoughts in the comments below.

Also on our events calendar are our spring and summer SIGs, free for CharityComms members:
15 May: #CCSocialMedia on impactful social media campaigns
21 May: #Brandfast on empowering internal brand champions

Events With over 35 events a year to choose from there are lots of opportunities to join us and learn from your peers.

Looking to book events covering #CCSocialMedia, #CCInternalComms and more? Discover and sign up for all our upcoming and on-demand events on our website: bit.ly/2DmYPGp

screenshot of one of my slides from the event. But isn't it really quiet? Yes but engagement can be stronger. Some accounts have grown very fast (like the Merl and Full Fact). You get what you put in.

Thank you @charitycomms.bsky.social for bringing me in to talk about Bluesky at today's #CCSocialMedia network event looking at safer spaces.

There was lots to cover. The sector is growing here but engagement is patchy. Some accounts are doing really well. For others it is early days.

Love that self care and wellbeing is being covered. So important for everyone, especially those whose work involves social media. It never sleeps! @charitycomms.bsky.social #CCSocialMedia

Really looking forward to this @charitycomms.bsky.social #CCSocialMedia