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The cancellation of “The Bachelorette” highlights a key PR dilemma:
Is it better to absorb financial loss or risk long-term brand damage?
Crisis management often comes down to timing and risk tolerance.
What would your strategy be?
#CSULBJPR #JPR #GoBeach
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Monday Check-In 👀 Week before spring break… how are we feeling?
A) Still in midterm mode 📚
B) Burnt out 😅
C) Counting down the days
D) Already mentally on break.
Drop your answer below.
#CSULBJPR #lockin #springbreak
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📣PR Tip of the Day:
Stop broadcasting—start responding.
The fastest way to grow on Bluesky is by joining conversations, not just posting into the void.
#csulb #gobeach #csulbjpr
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At the 2026 Oscars, Michael B. Jordan used his Best Actor speech to honor the Black film legends who paved the way before him.
Moments like this show how awards speeches can shape public image and reinforce values beyond the award itself.
www.harpersbazaar.com/culture/film...
#CSULBJPR
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Midterm Survival Tip (PR Edition):
Treat your study plan like a campaign.
Set goals. Create a timeline. Execute. Adjust.
Strategic thinking doesn’t stop at the classroom.
What class is your biggest focus this week? 👀
#csullb #gobeach #csulbjpr
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📣 PR tip of the day 📣
Remember to track your results.
If you ran a campaign, managed socials, or created content —
save the metrics now.
Screenshots > memory when internship interviews happen.
#csulb #gobeach #csulbjpr
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If you could add ONE skill to your resume by the end of this semester, what would it be?
📊 Analytics
✍️ Pitch writing
🎥 Video editing
🤝 Networking
Other? Drop it below.
#CSULBJPR
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Mid-semester check 👀
PR students — what skill are you trying to improve right now?
Writing? Networking? Social strategy? Public speaking?
#csulb #gobeach #csulbjpr
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📣 PR Tip of the Day📣
Your reputation starts before your first job.
How you show up in class, group projects, and org meetings?
That’s your first brand.
#csulb #gobeach #csulbjpr
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PR tip of the Day:
Your Linkedin is your portfolio, make sure it represents you.
#csulb #gobeach #csulbjpr
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Want to highlight your moments on campus? JPR is looking for students to feature if you’re interested scan the QR code below for a chance to see yourself on our socials!
#csulb #gobeach #csulbjpr
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🚨2026 California Local News Fellowship applications is now open! 🚨
40 journalism fellows are selected throughout the state for FULL-TIME PAID POSITIONS!
CSU info session Feb 13, 2026, 12pm.
🔗 More information and application link can be found through the link in our bio!
#CSULB #CSULBJPR
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Welcome Back Students!
Introducing our new social media team. This semester Maia Paragas will be running our Bluesky page. Check out our other platforms @csulbjpr.bsky.social to learn more about the rest of our team!
#csulbjpr #csulb #journalism #publicrelations
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Wishing you a happy winter break ❄️
Enjoy the time to rest, recharge, and take care. See you all next semester!
#CSULB #CSULBJPR #WinterBreak #Recharge #GoBeach
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Find the space that helps you focus. Need some suggestions? See some our favorite study spots on the JPR YouTube channel. 📚🪑🌿
#csulbjpr #finalsweek #studytips
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Plan it out, take it one step at a time, and keep moving forward. ⏰📅
#csulbjpr #finalsweek #csulbcla
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JPR brings you “The 5 Days of Finals!”
You’ve got this — start strong, stay steady. ☕📚
#csulbjpr #finals #GoBeach #Day1
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📚 Finals Week Library Hours — Fall 2025
Need a quiet place to grind? The University Library is extending hours from Dec 8–18 to help you finish the semester strong. 💪✨
Plan ahead, take breaks, and good luck Beach students! 🌊💛
#CSULB #CSULBJPR #CSULBLibrary #FinalsWeek #GoBeach
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📣 Updated Fall 2025 JPR Advising Hours 📣
Need help planning the next semester or staying on track for graduation? Our JPR faculty advisors are here to help — stop by or drop in on Zoom!
#CSULB #GoBeach #CSULBJPR #AdvisingHours #Fall2025
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Scroll Stopper 💡
Timing matters! ⏰
Posting when your audience is most active can boost reach and engagement. Check your analytics to see when your followers are online and schedule content around those peak times.
#CSULBJPR #SocialMediaTips #JournalismTips #ContentStrategy #csulbsoc
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Scroll Stopper 💡
Keep it simple! ✍️
Having a clear and concise caption performs best on social media. Short sentences, clean visuals, and direct messaging help your audience understand your story quickly and keep scrolling.
#CSULBJPR #SocialMediaTips #JournalismTips #csulbsoc
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Scroll Stopper 💡
KPIs, or Key Performance Indicators, are how you measure success on social media. Think engagement rate, reach, clicks, or follower growth. Track your KPIs to see what’s working and refine your strategy!
#CsulbJPR #csulbsoc #JournalismTips #SocialMedia
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Scroll Stopper 💡
Hashtags are helpful for engagement. Using a mix of trending, niche, and branded hashtags goes a long way to reach new audiences, while still keeping your content relevant!
#CsulbJPR #csulbsoc #JournalismTips #SocialMediaTips
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Scroll Stopper Tip 💡
SEO (Search Engine Optimization) is essential for tailoring content to a platform’s algorithm. Use strategic keywords in your captions, bios, and hashtags to help your content appear in searches and reach the right audience.
#CsulbJPR #searchengineoptimization #csulbsoc
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✨ September was PRSA Ethics Month!
We’re highlighting insights from two of our own public relations professors, Dr. Tina Chanthapan and Jennifer Newton, who shared practical ethics tips to carry with us all year long.
#CSULBJPR #PRSA #EthicsMonth #csulbsoc
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