The cancellation of “The Bachelorette” highlights a key PR dilemma:
Is it better to absorb financial loss or risk long-term brand damage?
Crisis management often comes down to timing and risk tolerance.
What would your strategy be?

#CSULBJPR #JPR #GoBeach

📣PR Tip of the Day:
Stop broadcasting—start responding.

The fastest way to grow on Bluesky is by joining conversations, not just posting into the void.

#csulb #gobeach #csulbjpr

How Cinnabon built a social fandom by ‘marrying’ Slim Jim - PR Daily Insights from behind the social handle. Not every social media campaign requires a planned strategy. If you were on X during the height of brand banter a few years ago, you may remember an unlikely re...

On today's PR case study we're looking at how Cinnabon built a "relationship" with Slim Jim through social media

Check out the article below!
#CSULB #gobeach #csulbpr
www.prdaily.com/how-cinnabon...

Midterm Survival Tip (PR Edition):

Treat your study plan like a campaign.
Set goals. Create a timeline. Execute. Adjust.

Strategic thinking doesn’t stop at the classroom.

What class is your biggest focus this week? 👀

#csullb #gobeach #csulbjpr

📣 PR tip of the day 📣

Remember to track your results.

If you ran a campaign, managed socials, or created content —
save the metrics now.

Screenshots > memory when internship interviews happen.

#csulb #gobeach #csulbjpr

Mid-semester check 👀
PR students — what skill are you trying to improve right now?
Writing? Networking? Social strategy? Public speaking?

#csulb #gobeach #csulbjpr

📣 PR Tip of the Day📣

Your reputation starts before your first job.

How you show up in class, group projects, and org meetings?
That’s your first brand.

#csulb #gobeach #csulbjpr

Journalism & Public Relations Image Welcome to the CSULB Department of Journalism & Public Relations. We are home to 40 faculty and staff dedicated to excellence in media education.

Summer Internship applications are just around the corner 👀.
Is anyone polishing resumes or already applying? If you feel the pressure, no worries! Contact our JPR advisory for some 1v1 help!

#csulb #gobeach #jpr
www.csulb.edu/college-of-l...

PR tip of the Day:
Your Linkedin is your portfolio, make sure it represents you.

#csulb #gobeach #csulbjpr

Want to highlight your moments on campus? JPR is looking for students to feature if you’re interested scan the QR code below for a chance to see yourself on our socials!

#csulb #gobeach #csulbjpr

📣Reminder for Journalism & PR majors- advisors are meeting with students throughout spring! Have you booked a spot yet?

#csulb #jpr #gobeach

📣Reminder PRSSA are having open applications to join! Paid memberships allow you to have access to hands on experience. Applications close this Sunday.

#csulb #prssa #gobeach

Wishing you a happy winter break ❄️

Enjoy the time to rest, recharge, and take care. See you all next semester!

#CSULB #CSULBJPR #WinterBreak #Recharge #GoBeach

JPR brings you “The 5 Days of Finals!”

You’ve got this — start strong, stay steady. ☕📚
‌
#csulbjpr #finals #GoBeach #Day1

Apply for free money from the Radio & Television News Association of Southern California.

#scholarships #journalism #GoBeach

📚 Finals Week Library Hours — Fall 2025
Need a quiet place to grind? The University Library is extending hours from Dec 8–18 to help you finish the semester strong. 💪✨

Plan ahead, take breaks, and good luck Beach students! 🌊💛

#CSULB #CSULBJPR #CSULBLibrary #FinalsWeek #GoBeach

📣 Updated Fall 2025 JPR Advising Hours 📣

Need help planning the next semester or staying on track for graduation? Our JPR faculty advisors are here to help — stop by or drop in on Zoom!

#CSULB #GoBeach #CSULBJPR #AdvisingHours #Fall2025

Enjoy your fall break and get some well-earned rest. We’ll see you again Monday, Dec. 1, when classes resume.

#GoBeach #Thanksgiving #FallBreak

🚧 The USU may be closed for construction, but you don’t have to go hungry! Campus has plenty of food options to keep you fueled. 🍔🥗🌮

Stay fueled, Beach! 🌊💛

#CSULB #GoBeach #StudentLife #USU #JPR

CSULB’s interim President Andrew Jones addresses the Beach community at convocation. #CSULBConvocation #CSULB #GoBeach

Provost Scissum Gunn welcoming us back for the 2025-26 year. #GoBeach #CSULBConvocation

Good! Better late than never. #GoBeach

Great news!!!🙏🏻🥹

#GoBeach

Thanks to my 3rd year guide around campus. The third is for, Tara. @will54433.bsky.social way to go, Ian! You always make, mom proud! #GOBEACH

Le poulet est dans sa marinade au curry
Je répète
Le poulet est dans sa marinade au curry

#GoBeach

Still can't believe it's been a month since winning the national Championship with Long Beach State's Mens Volleyball team. Can't wait for what next season brings as we look to defend the title. #GoBeach

An Angel Dog (hot dog) with mustard and relish, held up by the photographer's hand in front of the graduation ceremony stage set up on the baseball diamond in Angel Stadium.

Did I sully this solemn ceremony by scarfing a freakin' HOT DOG during my daughter's Master's of Psychology degree graduation?

Yes. Yes I did.

Hell yeah. It's TRADITION now.

#csulb #gobeach #angeldog #hotdog

2025 National Champions Long Beach State men’s volleyball team “Victory Drive” parade and community celebration. @CSULB @lbsumvb #csulbvolleyball #nationalchampions #volleyball #ucla #GoBeach #LBNation #LBGRIT #ExpectGreatness

2025 National Champions Long Beach State men’s volleyball team “Victory Drive” parade and community celebration. @CSULB @lbsumvb #csulbvolleyball #nationalchampions #volleyball #ucla #GoBeach #LBNation #LBGRIT #ExpectGreatness

Proud to represent these 4-time national champions 🏆

Congratulations to the Long Beach State Men’s Volleyball Team! #GoBeach