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2 months ago

Study: TV ad market big enough for competing measurement companies New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges.

Study: TV ad market big enough for competing measurement companies #TVAdvertising #MarketResearch #AdvertisingTrends #MediaMeasurement #CompetingCompanies

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2 months ago

Study: TV ad market big enough for competing measurement companies New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges.

Study: TV ad market big enough for competing measurement companies #TVAdvertising #MarketResearch #AdvertisingTrends #MediaMeasurement #CompetingCompanies

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