Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.

ICYMI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying #Mediaocean #PrismaDirect #TVAdvertising #AdTech #StreamingAds

Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.

ICYMI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying #Mediaocean #PrismaDirect #TVAdvertising #AdTech #StreamingAds

Nielsen's Gauge suppression fight is really about who controls TV money Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

FYI: Nielsen's Gauge suppression fight is really about who controls TV money #TVAdvertising #Nielsen #AdvertisingEconomics #MarketingStrategy #MediaIndustry

Nielsen's Gauge suppression fight is really about who controls TV money Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

FYI: Nielsen's Gauge suppression fight is really about who controls TV money #TVAdvertising #Nielsen #AdvertisingEconomics #MarketingStrategy #MediaIndustry

Nielsen's Gauge suppression fight is really about who controls TV money Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

ICYMI: Nielsen's Gauge suppression fight is really about who controls TV money #Nielsen #TVAdvertising #AdEconomics #MarketingStrategy #DigitalAdvertising

Nielsen's Gauge suppression fight is really about who controls TV money Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

ICYMI: Nielsen's Gauge suppression fight is really about who controls TV money #Nielsen #TVAdvertising #AdEconomics #MarketingStrategy #DigitalAdvertising

Nielsen's Gauge suppression fight is really about who controls TV money Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

Nielsen's Gauge suppression fight is really about who controls TV money #TVAdvertising #MarketControl #Nielsen #AdvertisingEconomics #PricingPower

Nielsen's Gauge suppression fight is really about who controls TV money Ian Whittaker argues VAB's clash with Nielsen over the February 2026 Gauge delay is a battle for pricing power and TV advertising economics, not methodology.

Nielsen's Gauge suppression fight is really about who controls TV money #TVAdvertising #MarketControl #Nielsen #AdvertisingEconomics #PricingPower

UK TV Sees First Sugar-Free Easter as Junk-Food Ads Shift UK junk-food TV ads barred before 9pm from Jan 1, 2026; broadcasters report first Easter without chocolate ads on Mar 29, 2026 as early-evening HFSS inventory falls.

UK TV Sees First Sugar-Free Easter as Junk-Food Ads Shift: UK junk-food TV ads barred before 9pm from Jan 1, 2026; broadcasters report first Easter without chocolate ads on Mar 29, 2026 as early-evening HFSS… 👈 Read full analysis #SugarFree #Easter2026 #JunkFoodAds #HealthyChoices #TVAdvertising

'March Madness' First Weekend: Ad Spend +5%, Viewing +7% National TV advertising on all networks grew to $499.0 million, according to estimates from iSpot. The highest-viewed games featured major college basketball brands.

The first weekend of #NCAA #MarchMadness college basketball tournament for all programming & games witnessed a 5% increase in national #TVadvertising on all networks to a collective $499.0 million, according to iSpot.

#media #adtech #collegesports #advertising

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Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X.

FYI: Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time #Streaming #AdTime #YoungAdults #TVAdvertising #Nielsen

Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time Nielsen's 2026 Upfront Planning Guide shows streaming commands 66.7% of 18-49 ad-supported TV time, with sports at 30% and FAST targeting Gen X.

FYI: Nielsen's 2026 upfront guide reveals streaming now owns 66% of young adult TV ad time #Streaming #AdTime #YoungAdults #TVAdvertising #Nielsen

Study: TV ad market big enough for competing measurement companies New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges.

Study: TV ad market big enough for competing measurement companies #TVAdvertising #MarketResearch #AdvertisingTrends #MediaMeasurement #CompetingCompanies

Study: TV ad market big enough for competing measurement companies New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges.

Study: TV ad market big enough for competing measurement companies #TVAdvertising #MarketResearch #AdvertisingTrends #MediaMeasurement #CompetingCompanies

Amazon Will Tout New Focus on Helping Advertisers Reach Live Viewers at CES: Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual… #AmazonAdvertising #CES2026 #DigitalMarketing #LiveViewers #TVAdvertising

We're on TV! 📺 Discover our latest TV ad campaign 👇
#OnTV #TVAdvertising #AsSeenonTV

RTL Group cuts 2025 profit outlook as TV ad market weakens RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline.

RTL Group cuts 2025 profit outlook as TV ad market weakens #RTLGroup #TVAdvertising #ProfitOutlook #MediaIndustry #EBITAGuidance

RTL Group cuts 2025 profit outlook as TV ad market weakens RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline.

RTL Group cuts 2025 profit outlook as TV ad market weakens #RTLGroup #TVAdvertising #ProfitOutlook #MediaIndustry #EBITAGuidance

Large advertisers plan 43% spending increase on addressable TV by 2026 Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments.

Large advertisers plan 43% spending increase on addressable TV by 2026 #AddressableTV #Advertising #MarketingTrends #DigitalMarketing #TVAdvertising

Large advertisers plan 43% spending increase on addressable TV by 2026 Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments.

Large advertisers plan 43% spending increase on addressable TV by 2026 #AddressableTV #Advertising #MarketingTrends #DigitalMarketing #TVAdvertising

#Advertising #Cinzano #LeonardRossiter #JoanCollins #MarinaSirtis #TVAdvertising

Fantastic TV commercial ...

Utiq and Visoon launch consent-based identifiers for TV advertising Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.

Utiq and Visoon launch consent-based identifiers for TV advertising #TVAdvertising #DigitalMarketing #HbbTV #CTV #UserConsent

Utiq and Visoon launch consent-based identifiers for TV advertising Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.

Utiq and Visoon launch consent-based identifiers for TV advertising #TVAdvertising #DigitalMarketing #HbbTV #CTV #UserConsent

FDA 'Cease And Desist' Likely To Have Massive Impact On $7B TV Category The FDA sent out "100 cease-and-desist letters" to brands in response to what it says is "deceptive" pharma advertising - which could massively impact pharma's $7 billion U.S. national TV ad marketpla...

In response to what it says is “deceptive” #pharmaceutical #advertising the #FDA sent out “100 cease & desist letters” to #brands a move that could have massive impact on pharma's $7 billion U.S. national #TVadvertising marketplace

#marketing #brands #adtech #TV

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Ad-Supported TV Remains Primary - Marketing Charts YouTube and Netflix combined for as much TV viewing time as cable TV in July.

When it comes to TV, ad-supported viewing continues to dominate, according to Nielsen. Ad-supported TV made up 73.6% of TV viewing time in Q2

#linearTV #Broadcast #CableTV #Streaming #Advertising #TVAdvertising #ads #adtech #Marketing #TVSky #ads

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IAB Tech Lab outlines critical connected TV advertising standards needed Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities.

IAB Tech Lab outlines critical connected TV advertising standards needed #ConnectedTV #AdvertisingStandards #IABTechLab #TVAdvertising #DigitalMarketing

IAB Tech Lab outlines critical connected TV advertising standards needed Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities.

IAB Tech Lab outlines critical connected TV advertising standards needed #ConnectedTV #AdvertisingStandards #IABTechLab #TVAdvertising #DigitalMarketing

Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo Pause ads activate when viewers pause content across major streaming platforms, offering brands contextual advertising moments during natural viewing breaks.

Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo #StreamingAds #DigitalMarketing #ContextualAdvertising #TVAdvertising #AdTech

Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo Pause ads activate when viewers pause content across major streaming platforms, offering brands contextual advertising moments during natural viewing breaks.

Magnite rolls out pause ads for streaming TV with DIRECTV and Fubo #StreamingAds #DigitalMarketing #ContextualAdvertising #TVAdvertising #AdTech

LCD TV Advertising Display: Tips and Strategies for Effective Marketing Did you know that LCD TV Advertising Display has become one of the most effective marketing strategies in the digital age? As technology continues to advance, businesses are constantly looking for innovative ways to reach their target audience and promote their products or services. LCD TV Advertising Display offers a unique and engaging platform for […]

LCD TV Advertising Display: Tips and Strategies for Effective Marketing: Did you know that LCD TV Advertising Display has become one of the most effective marketing strategies in the digital age? As technology continues… #DigitalMarketing #Advertising #MarketingStrategies #LCDDisplay #TVAdvertising