Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.

ICYMI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying #Mediaocean #PrismaDirect #TVAdvertising #AdTech #StreamingAds

Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.

ICYMI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying #Mediaocean #PrismaDirect #TVAdvertising #AdTech #StreamingAds

Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.

Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying #Mediaocean #PrismaDirect #DirectAdBuying #CTV #StreamingAds

Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.

Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying #Mediaocean #PrismaDirect #DirectAdBuying #CTV #StreamingAds

Mediaocean partners with IWF to strengthen brand safety commitments Mediaocean has announced a new partnership with the IWF that the firm says will help strengthen its commitments to brand safety while simultaneously protecting children online.

IAB releases digital advertising invoice API specs for public comment The Interactive Advertising Bureau (IAB) this week released its new Digital Advertising Invoice API Specifications for public comment.

The Four Vs of media data, according to Ramsey McGrory of #Mediaocean:

✅ Volume
✅ Velocity
✅ Variety
❌ (Not) Veracity

Check the clip from #CIMM East, hosted by moderator Tameka Kee, and read the full story on how Mediaocean is quietly powering the multicurrency shift.
📝 bit.ly/4470exc
#adtech #CTV

When you think of leadership in the UK adtech industry, you think of Shirley Smith. Check out Episode 3 of Ultimate Asset's Technology Spotlight lnkd.in/e-qV9N9h
#Technologyspotlight #DCO #dynamiccreativeoptimisation #flashtalking #mediaocean #ultimateasset

Comcast Technology Solutions and Mediaocean Enhance Partnership with Unique Bi-Directional Integration Comcast Technology Solutions and Mediaocean announce a transformative bi-directional integration, enhancing the efficiency and accuracy of TV ad management for agencies and brands.

Comcast Technology Solutions and Mediaocean Enhance Partnership with Unique Bi-Directional Integration #United_States #Mediaocean #Comcast #AdFusion #Denver,_New_York

Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.

Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse: Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance. #Mediaocean #Innovid #AdTech #Advertising #DigitalMarketing

Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.

Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse: Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance. #Mediaocean #Innovid #AdTech #Advertising #DigitalMarketing

Microsoft Advertising Platform integrates with Mediaocean for automated orders New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers.

Microsoft Advertising Platform integrates with Mediaocean for automated orders: New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers. #MicrosoftAdvertising #Mediaocean #DigitalMarketing #PPC #MarketingAutomation

Microsoft Advertising Platform integrates with Mediaocean for automated orders New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers.

Microsoft Advertising Platform integrates with Mediaocean for automated orders: New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers. #MicrosoftAdvertising #Mediaocean #DigitalMarketing #PPC #MarketingAutomation

Kaskela Law LLC Launches Investigation into Innovid Corp. Buyout for Shareholders' Rights Protection Kaskela Law LLC is investigating the proposed buyout of Innovid Corp. to ensure shareholders receive fair value and assess director responsibilities.

Kaskela Law LLC Launches Investigation into Innovid Corp. Buyout for Shareholders' Rights Protection #United_States #Philadelphia #Innovid_Corp #Kaskela_Law #Mediaocean