Why the green transition keeps winning on paper and losing on the ground The problem is not the story. It is the codes that decide whether any story lands.

Green transition projects need to go beyond the 'better narrative' stories - www.linkedin.com/pulse/why-gr...
#EcoSemiotics #EcoNarrative #SustainabilityTransitions

Timo Maran: Ecosemiotics — Describing, conceptualizing and supporting meaning relations in nature-cultures - Department of Culture, Religion, Asian and Middle Eastern Studies Ecosemiotics can help us understand how significance in life is created, maintained and lost: important knowledge for moving towards a sustainable culture.

Join the ecosemiotics days we are organising in Oslo! #ecosemiotics #semiotics #environment #culturalpsychology

www.hf.uio.no/ikos/english...

#Ecosemiotics looks at how meaning is produced in and through ecological systems — how humans, animals, and environments communicate and shape each other.
It’s an interdisciplinary approach drawing from semiotics, ecology, and the environmental humanities.