Marketers Show Enthusiasm for Increased CTV Spending as Innovations Emerge A recent survey highlights that nearly 80% of marketers plan to boost their Connected TV budgets in response to new innovations, signaling confidence in CTV's future.

Marketers Show Enthusiasm for Increased CTV Spending as Innovations Emerge #USA #New_York #Connected_TV #Olyzon #EMARKETER

Solo diners become key spenders amid restaurant industry slowdown Solo dining is contributing more to restaurant spending as consumers carve out room for experiences despite rising financial stress. Solo diners now account for nearly half (47%) of quick-service restaurant (QSR) orders, up from 31% in 2021, according to Yum Brands, while a Toast report found a 22% spike in single diner reservations in Q3. The uptick in solo dining is a rare bright spot for the restaurant industry, which is otherwise struggling to find ways to engage consumers.

#Solo #diners become key spenders amid #restaurant industry slowdown | #emarketer zurl.co/uiLJ1

Awakari App

#Tech #cloudflare #x #internet-outage #emarketer

Origin | Interest | Match

How the New TripleLift and EMARKETER Report Aims to Bridge the Gap in Advertising Measurement and Creativity A recent report by TripleLift and EMARKETER reveals creative as a key driver for advertising success, but highlights significant measurement gaps.

How the New TripleLift and EMARKETER Report Aims to Bridge the Gap in Advertising Measurement and Creativity #USA #New_York #Advertising #TripleLift #EMARKETER

Enjoying the #eMarketer #Livestream for the next few hours "Where the Future of Digital Takes Shape"

eMarketer: Connected TV, phones dominate digital media use in U.S. U.S. digital media use will hit 8.6 hours daily in 2025, driven by CTV and video growth, as AI and mobile apps reshape advertising strategies, according to a new report.

Big Platforms Are Embracing Gaming, But Ad Spend Still Lags | AdExchanger While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause.

Big Platforms Are Embracing Gaming, But Ad Spend Still Lags Stop me if you’ve heard this one: T...

www.adexchanger.com/gaming/big-platforms-are...

#Gaming #emarketer #Epic #Games #FAST #featured #fortnite #Google #Ad #Manager #IAB

Event Attributes

The untapped potential of short form video (YouTube and EMARKETER)

#shortformvideo #shorts #emarketer #videomarketer

www.emarketer.com/emarketer-yo...

Big Tech's next big rival is sleep There are only so many hours in the day. The tech industry may soon bump up against the limits of time, and sleep could be the next frontier.

www.businessinsider.com/big-tech-next-big-rival-...

#Tech #sleep #sleeping #iphones #digital-media #emarketer #analysis #limited-synd #netflix #tiktok #instagram

Event Attributes

Short-form video: The tools that enable creation Everyone from big brands to independent marketers is expected to be comfortable with short-form video creation. But for those who have not worked as creators or have more experience with long-form vid...

Short-form video: The tools that enable creation content-na1.emarketer.com/short-form-v... #VideoMarketing #eMarketer

Instagram: previsti $32 miliardi di entrate nel 2025
#2025 #Affari #Bloomberg #Business #Emarketer #Entrate #Instagram #Meta #Notizie #Previsioni #Pubblicità #SocialMedia #SocialNetwork #Tecnologia
www.ceotech.it/instagram-pr...

eMarketer predicts Instagram will hit $32B in US ad revenue by 2025, making up 50% of Meta's ad sales. In 2022, Instagram was ~30% of Meta’s global business. 📊 #InstagramAds #Meta #DigitalMarketing #AdRevenue #eMarketer #SocialMediaTrends #MarketingInsights #MetaNews

Menos crescimento, mas mais usuários do que nunca! O aumento das contas de marca no TikTok está desacelerando à medida que a plataforma amadurece e “solidifica” a audiência.

#eMarketer #marcas #redessociais #crescimento