Hannibal and Me This is a curious book. Andreas Kluth uses the story of the Carthaginian general Hannibal to think about how to give one’s life meaning – a story which he then interprets and illuminates with the t…

.@andreaskluth namechecks #PaulCezanne, #HarryTruman, #PabloPicasso, #MeriwetherLewis, #EleanorRoosevelt & others as he tries to understand why a 2nd century BCE general did what he did & what it means for you. We review #HannibalAndMe: the-agency-review.com/hannibal-and... @riverheadbooks

Hannibal and Me This is a curious book. Andreas Kluth uses the story of the Carthaginian general Hannibal to think about how to give one’s life meaning – a story which he then interprets and illuminates with the t…

People say “What does ancient history have to do with my life?” #Advertising people 2X. Well, tactics, strategy, life, meaning, success, failure. Other than that, you’re right. We review #HannibalAndMe: the-agency-review.com/hannibal-and... @andreaskluth #Hannibal #marketing @riverheadbooks

Hannibal and Me This is a curious book. Andreas Kluth uses the story of the Carthaginian general Hannibal to think about how to give one’s life meaning – a story which he then interprets and illuminates with the t…

Why do some people succeed early despite the odds while others wander aimlessly until they triumph? Fate? Luck? Talent? Or something else? That’s @andreaskluth’s starting point for his fascinating #HannibalAndMe: the-agency-review.com/hannibal-and... #marketing @riverheadbooks #advertising

Hannibal and Me This is a curious book. Andreas Kluth uses the story of the Carthaginian general Hannibal to think about how to give one’s life meaning – a story which he then interprets and illuminates with the t…

What can a general who died more than 2 millennia ago teach you about life, let alone advertising? That’s the question @andreaskluth asks (except the advertising part) in #HannibalAndMe, which we review: the-agency-review.com/hannibal-and... #Hannibal #marketing @riverheadbooks #advertising