Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming MixRift launches Battle Orb on Meta Quest—a fast-paced mixed reality PvP game turning your living room into a strategic battlefield. Compete, shoot, and dominate in real-time multiplayer mayhem.

Battle Orb just got featured in @madtechmagazine.

"Intuitive controls + fast matchmaking + deep strategy = instant fun for all skill levels." Big thanks to the team at MadTech for the feature.

madtechmag.com/2025/05/14/p...

#BattleOrb #MixRift #MadTech #MixedReality #XR #GamingNews

CNN’s Rob Bradley on Chrome’s Cookie Chaos, Google’s Ad Tech Monopoly and Declining Ad Spend  - ExchangeWire.com On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to d...

Loved chatting to Rob Bradley of CNN for the MadTech Podcast this week. We dive headfirst into Google’s big week - both the Cookie chaos and the monopoly ruling.

#adtech #madtech #cnn #google #cookie #chrome

Today’s #MadTech Daily on ExchangeWire TV: WARC reports sharp decline in news ad spend

What's Really Behind Agencies’ Identity and AI Ambitions? - ExchangeWire.com In her latest feature, Shirley Marschall looks at the real reason why the agency ad tech arms race is really hotting up…

"First-party data is now the most valuable asset in the ecosystem. And agencies are positioning themselves to hold the keys."

Shirley Marschall looks at the real reason why the data arms race is really hotting up…

#adtech #madtech #data #agencies #InfoSum #WPP

Really enjoyed chatting to Shirley on the #madtech podcast this week, great discussion. Couldn’t resist the Amazon/James Bond villain analogy…

ExchangeWire on AI Protests; YouTube TV Measurement; and Media Pulse Findings - ExchangeWire.com On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to ...

Had a great time on last week's @exchangewire.bsky.social pod. Got quite passionate about the creative industry's excellent response to the UK Gov's AI copyright proposals...

#AI #Madtech #youtube #BARB

Delighted to have @teamgingermay.bsky.social partnering with us for ATS London!

#adtech #madtech #ats2025 #madtechmoney

Enjoyed this chat. I got particularly passionate about the EU’s new AI framework, which I think is essential and can only hope isn’t too little too late.

#ai #podcast #adtech #madtech

ExchangeWire MadTech Sketch looking at the use case for AI in ad tech

Taken from the beautiful pink pages of ExchangeWire's Industry Review 2025 - Ciarán O'Kane turns his pen to the ad tech use case for AI.

Download the report now for more AI insights - link in comments.

#adtech #ai #deepseek #genAi #madtech #sketch

Channel 4’s Charlie Glyn on Netflix vs BBC1, Disney’s Ad Tier Popularity and Meta Terminating DEI Programmes  - ExchangeWire.com On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech.

Great to have Charlie Glyn of Channel4 join us on the latest #MadTech Podcast.

Tune is as we discuss Netflix overtaking BBC1, Disney's ad tier success and Meta's DEI and fact-checking moves.

#adtech #ctv #data #platforms

The Big ExchangeWire 2024 Review and 2025 Preview Podcast - ExchangeWire.com On the final MadTech Podcast episode of 2024, ExchangeWire editor John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree.

Who's getting all the #adtech Christmas presents? Who made the naughty list? And what new years resolutions should the ad tech industry be making? All that, plus AVOD spelunking, on our festive #MadTech Podcast...

Bedrock Platform’s Austin Scott on Brands Changing Agency Remuneration and Growing Global Ad Spend The MadTech Podcast · Episode

Agency remuneration models, a forecasted 7.5% rise in global ad spend, and my mother-in-law's shopping habits; all discussed in today's MadTech Podcast...

#adtech #madtech #podcast

The rise of Artificial Intelligence in Marketing Automation - the missing piece of the #Madtech puzzle.