Does MAC's TikTok Shop Live Strategy Actually Make Sense for the Brand? More and more prestige beauty brands are eyeing TikTok Shop as their next frontier. But is the platform the right fit for every brand or just the ones built for it?

MAC Cosmetics recently launched its #TikTok live shopping strategy in the UK and it got me thinking, are brands really asking whether the format serves them or just serves the metric of being on the platform?

Full article linked below:
open.substack.com/pub/turningl...

#MACCosmetics #Makeuptrends

The shift is clear.
Consumers are investing more in skincare and long-term results — and less in cosmetic coverage.
Beauty is becoming wellness.
#BeautyIndustry #Skincare #MakeupTrends #FMCG #ConsumerShift #BeautyInsights

From Dull To Radiant: Why The Sunkissed Blush Trend Is The Easiest Way For Black Women To Look Instantly Healthy The beauty world is constantly evolving, but every so often, a trend emerges that feels both effortless and transformative. Enter the sunkissed… The post From Dull To Radiant: Why The Sunkissed Blush Trend Is The Easiest Way For Black Women To Look Instantly Healthy appeared first on Shine My Crown.

From Dull To Radiant: Why The Sunkissed Blush Trend Is The Easiest Way For Black Women To Look Instantly Healthy: The beauty world is constantly evolving, but every so often, a trend emerges that feels both effortless… #SunkissedBlush #BlackWomenBeauty #RadiantSkin #MakeupTrends #EffortlessBeauty

O batom marrom rosado é a tendência perfeita para 2026! 🌟 Descubra como essa cor delicada e dramática pode transformar seu look. #MakeupTrends #BatomMarromRosado

📖 Leia a matéria clicando no link - https://mrf.lu/r59T

Frosty Lips Are Back: The Y2K Makeup Trend Taking Over 2026 Get ready for the frosty lipstick trend 2026! Y2K shimmer is back, taking over runways and social media. Learn how to rock this icy glam.

Frosty Lips Are Back: The Y2K Makeup Trend Taking Over 2026 #FrostyLips #Y2KMakeup #MakeupTrends #LipstickLovers #IcyGlam

Creative makeup has been touted at the ‘next big thing’ for 2 years. Will it finally happen in 2026? Share your views - or read our take on it:
tinyurl.com/mr2432yb
#makeuptrends #creativemakeup

All the Beauty Girls Are Ditching Skinimilism for Bold Makeup in 2026 Bring on the color..

In 2026, Makeup Trends Are Getting Bolder, Brighter, and a Hell of a Lot Flirtier

bit.ly/3Lhy5MG
In 2026, makeup styles are set to be more daring, vibrant, and playfully flirtatious. #MakeupTrends #BoldBeauty

No Sharp Lines, Just Vibes: How Black Women Can Master The Blurred Lip Trend This Winter This winter, makeup is taking a softer, more relaxed turn, and nowhere is that more evident than in the rise of blurred… The post No Sharp Lines, Just Vibes: How Black Women Can Master The Blurred Lip Trend This Winter appeared first on Shine My Crown.

No Sharp Lines, Just Vibes: How Black Women Can Master The Blurred Lip Trend This Winter: This winter, makeup is taking a softer, more relaxed turn, and nowhere is that more evident than in the rise of blurred…

The post No Sharp… #MakeupTrends #BlurredLips #BlackBeauty #WinterFashion #SoftMakeup

TikTok’s ‘Sade Girl’ Makeup Is the Ultimate Winter Glam: Here’s How To Master The Look Soft, sultry, and unapologetically timeless, TikTok’s ‘Sade Girl’ makeup trend is a love letter to understated beauty. Inspired by the legendary Sade… The post TikTok’s ‘Sade Girl’ Makeup Is the Ultimate Winter Glam: Here’s How To Master The Look appeared first on Shine My Crown.

TikTok’s ‘Sade Girl’ Makeup Is the Ultimate Winter Glam: Here’s How To Master The Look: Soft, sultry, and unapologetically timeless, TikTok’s ‘Sade Girl’ makeup trend is a love letter to understated beauty. Inspired by the… #SadeGirlMakeup #WinterGlam #TikTokBeauty #MakeupTrends #UnderstatedBeauty

Soft, Warm, and Radiant: How Black Women Are Perfecting The Toffee Makeup Trend This Season As winter settles in, beauty trends are leaning into warmth, softness, and glow, and toffee makeup has emerged as the season’s most… The post Soft, Warm, and Radiant: How Black Women Are Perfecting The Toffee Makeup Trend This Season appeared first on Shine My Crown.

Soft, Warm, and Radiant: How Black Women Are Perfecting The Toffee Makeup Trend This Season: As winter settles in, beauty trends are leaning into warmth, softness, and glow, and toffee makeup has emerged as the season’s most…


The… #ToffeeMakeup #BlackBeauty #WinterGlow #MakeupTrends #RadiantSkin

Ring In 2026 In Full Glam: Pat McGrath Breaks Down Her Signature New Year Makeup Look When it comes to creating unforgettable beauty moments, few names carry the weight of Pat McGrath. Widely regarded as the most influential… The post Ring In 2026 In Full Glam: Pat McGrath Breaks Down Her Signature New Year Makeup Look appeared first on Shine My Crown.

Ring In 2026 In Full Glam: Pat McGrath Breaks Down Her Signature New Year Makeup Look: When it comes to creating unforgettable beauty moments, few names carry the weight of Pat McGrath. Widely regarded as the most influential…… #PatMcGrath #NewYearMakeup #MakeupTrends #BeautyInfluencer #GlamLook

Holiday Makeup Trends 2025: Wine Lips, Frosty Eyes & Doll Glam Wine lips, frosty eyes, and doll-pink blush dominate 2025's festive beauty. Real talk on what actually works for parties (and what's just runway faff).

Holiday and NYE makeup trends for 2025 are here: burgundy lips, grey eyeshadow, wind-flushed blush, and doll-glam pastels. Perfect for party-ready looks that feel fresh and festive. ✨ #NYEMakeup #HolidayGlam #MakeupTrends

lucylovesme.co.uk/holiday-make...

Cosmo’s Beauty Editor Predicts These 5 Makeup Trends Will Dominate The Winter 2025 Season Huge news for '00s kids.

Cosmo’s Beauty Editor Predicts These 5 Makeup Trends Will Dominate The Winter 2025 Season bit.ly/4raOfaQ
Cosmo’s Beauty Editor forecasts these 5 makeup trends to take over Winter 2025. Discover more at: bit.ly/4raOfaQ #WinterBeauty #MakeupTrends

Golden And Glowing: How Black Women Are Making The “Toasty” Makeup Trend Their Own Move over cool tones, this season, it’s all about warmth. The “toasty” makeup trend, a look defined by golden, bronzed, and cinnamon… The post Golden And Glowing: How Black Women Are Making The “Toasty” Makeup Trend Their Own appeared first on Shine My Crown.

Golden And Glowing: How Black Women Are Making The “Toasty” Makeup Trend Their Own: Move over cool tones, this season, it’s all about warmth. The “toasty” makeup trend, a look defined by golden, bronzed, and cinnamon…

The post… #MakeupTrends #ToastyMakeup #GoldenGlow #BlackBeauty #CinnamonSkin

We'll start! "Baking"‼️ It looks great in photos but uhh..... 🫠🤣🤣
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#awcypodcast #commentbelow #makeuptrends #Mondaydiscussion

Warm, Radiant, And Golden: How Black Women Can Nail The “Toasty” Makeup Trend This Fall Fall makeup this year is all about warmth, and nothing captures that better than the “toasty” trend taking over runways and social… The post Warm, Radiant, And Golden: How Black Women Can Nail The “Toasty” Makeup Trend This Fall appeared first on Shine My Crown.

Warm, Radiant, And Golden: How Black Women Can Nail The “Toasty” Makeup Trend This Fall: Fall makeup this year is all about warmth, and nothing captures that better than the “toasty” trend taking over runways and social…

The… #MakeupTrends #FallMakeup #ToastyTrend #BlackWomenBeauty #RadiantSkin

“KING KYLIE” IS BACK: El regreso de una era icónica Kylie Jenner revive su icónica era “King Kylie” con una colección que celebra una década de audacia y nostalgia.

KING KYLIE IS BACK!
Kylie Jenner revive la estética que definió una generación con su nueva colección inspirada en 2015.
#KingKylie #KylieCosmetics #MakeupTrends #NostalgiaBeauty #LipKit #KylieJenner #SnapchatEra #CaliforniaKingKylie

#makeup #blush #blackgirlmakeup #mua #beginnermua #makeuptrends