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#MarketingInPublic
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Yeah right.
So, what about some #MarketingInPublic, a community where people like you share their tips, tricks and hacks (without tricking you to buy their $$$ course...)? Hhh
That's gonna be really great :)
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AI still struggles with getting lip motions right and being able to produce video with enough facial expressiveness to seem natural.
The solution to deal with this - use b-roll or popups to cover the AI avatar's face where the expression gets off (example below).
#buildinpublic #marketinginpublic
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This is what a real customer journey looks like. Note how your tracking/attribution tool would not show it this way at all:
#MarketingInPublic
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Here are some of the marketing stats we track every month for my SaaS.
If you don't know how much a lead is worth, how will you know how much you can spend to acquire it?
Note how we track LTV but also 1mo and 3mo mark. Bootstrappers have to be careful with using LTV only.
#MarketingInPublic
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How do we build in public without distracting the engineers? Recording our engineering calls and creating content around what we are discussing in real time.
Repurposing meetings to create content. Super proud of our efficiency 😅
#marketinginpublic #buildinginpublic #opensource
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Weekend dilemma: focus on building or marketing?
#buildinpublic #marketinginpublic
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Promote on @X twitter.com/X now!
Stop building, focus on marketing
#buildinpublic #marketinginpublic
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One way we combat this is by putting our logo at the top of emails.
It's a quick visual way to jog their memory and hopefully give them a clue what Paperbell is!
#MarketingInPublic
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These are the stats we track every month for all of our paid channels.
Are you missing any of these?
#MarketingInPublic
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Making progress ... revenue for January was $823, up from $92 in December.
#buildinpublic #marketinginpublic
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Sometimes tweaking a detail of ad formatting/delivery can have a major impact.
Check out these linkedin ads that were almost exactly the same, using the same image. But one came from my business account, and one came from my personal.
CPC went from $3.01 to 49 cents!
#MarketingInPublic
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1 more task done - There is now a playable demo chapter to try out before you buy the course! ⭐
🟩🟩🟩🟩🟩🟩🟨🟨🟨🟨 18/30
My #30DaysOfMarketing list in the thread 👇🏼
#marketingInPublic #buildPublic
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Gonna launch the biggest (in terms of potential impact) marketing item I have on the list today! 🤞🏼
#buildinpublic #marketingInPublic
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One of my hills to die on is that more indie SaaS companies should do paid ads.
Today so far we've collected 132 leads from paid ads.
It's just really hard to get to that volume from organic channels without working them for years and years.
#MarketingInPublic
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These are the new entries to our marketing database this morning.
Notice the ratio of lead to free plan. We get WAY more people signing up for lead magnets than free trials.
Yet most SaaS' use a free trial as their only way to collect emails.
#MarketingInPublic
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Steal this promo for your SaaS:
An end of year email encouraging monthly users to switch to annual to get a business expense in before the end of the year.
Send on Fri Dec 27 & Tues Dec 31
I've got mine queued up!
#MarketingInPublic #BuildInPublic
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Curious where a 7fig SaaS company gets its customers from? This is a pretty typical month for us. For context this was 1,560 free accounts.
We did not continue to spend on Gartner 😆
#MarketingInPublic
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Here's something you can copy:
Create cheatsheets for any ongoing or one-off promotion in your business. We keep ours in google docs, here's an example.
This takes 5 minutes and will save you HOURS of time in the future!
#MarketingInPublic
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After great feedback from @lauraroeder.bsky.social & others, I've refined our headline/strap-line. The old one lacked meaning, and though we debated referencing offline events, data shows most customers use us for online events. New version leans into that focus. Thoughts?
#MarketingInPublic #SaaS
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Today’s read 📚
Just finished a general book on positioning/messaging—it was solid but not tailored. This one? Laser-focused on B2B SaaS, and wow, the difference is huge.
Turns out, positioning matters in books too. Funny that. 😉
#B2BSaaS #Positioning #MarketingInPublic
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Realising that we need more video on the heysummit.com landing page—perfect for showcasing solutions to pain points and solidifying benefits.
Just drafted a new section focusing on 5 core benefits to help tell the story visually.
#MarketingInPublic
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More from my research on ASO strategy 👇
#buildinpublic #marketinginpublic
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more Black Friday #saas content - here's our lifetime MRR chart with Black Friday offers marked
still not convinced for next year??
#MarketingInPublic
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Revamping the HeySummit landing page to reflect fresh positioning and messaging.
Swapping out the old generic headline (left image) for something clearer, more specific, and (fingers crossed) more compelling (right image).
Feels like I'm on the right track. Thoughts?
#MarketingInPublic
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Have been going down the app store optimization rabbit hole. Some tactics from that 👇
#buildinpublic #marketinginpublic
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A breakdown of the low-lift way that I tip my toe into a new advertising channel:
I recently tried advertising on LinkedIn for the first time.
Why? Because we know coaches (our market) are active on LinkedIn, and due to job title targeting it should be easy to target them.
#MarketingInPublic >>>
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Did some research on how videos relate to ASO:
1. Videos in the App Store generally work better for games than for apps.
2. Videos can actually lower the install rate for an app. This needs to be tested thoroughly for each specific app.
#buildinpublic #marketinginpublic
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