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Tourism industry urges bigger marketing appropriation; requests up to $10M for ATIA Representatives of Alaska tourism urged the Senate Finance Committee to restore or increase state tourism marketing funding, citing a multi‑billion-dollar economic impact and requests ranging from strong marketing support to a $10 million appropriation for ATIA.

Alaska's tourism industry is urging lawmakers for a vital funding boost that could generate billions and support tens of thousands of jobs—will they listen?

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#StrengthenStrategy — Investment in marketing drives visibility, awareness, recognition and growth – with moderate & greater investment reaping the most reward.

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Brands investing big: 59.4% planning to increase influencer marketing budgets in 2024, showing continued confidence in channel. #MarketingInvestment