OpenX enables automated partner discounts to preserve media budgets OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.

OpenX enables automated partner discounts to preserve media budgets #OpenX #DigitalMarketing #AdTech #MarketingAutomation #MediaSpend

OpenX enables automated partner discounts to preserve media budgets OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.

OpenX enables automated partner discounts to preserve media budgets #OpenX #DigitalMarketing #AdTech #MarketingAutomation #MediaSpend

ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years Despite the overall growth, the Association of National Advertisers found considerable improvements in many programmatic areas, and also launched a new online tool for tracking it.

Advertisers are losing the programmatic media-buying arms race, with the level of "wasted" ad spending rising 34% to $26.8 billion

#media #advertising #adtech #programmatic #mediaspend #mediabuying #marketing #digitaladvertising #martech

www.mediapost.com/publications...

Video Game Industry Draws Less Than 5% of Global Ad Spend Despite 3.4 Billion Players, Dentsu Report Finds (EXCLUSIVE) According to a new report from Dentsu Gaming, less than 5% of global media investment goes toward the the video game industry.

Video Game Industry Draws Less Than 5% of Global Ad Spend Despite 3.4 Billion Players

#videogames #advertising #marketing #adtech #gaming #gamers #roblox #twitch #mediaspend #ads #influencermarketing

variety.com/2025/gaming/...

The cost of tariffs visualized: What 5 charts say about the future of ad spend Digiday has collated five charts to show how President Trump's latest tariffs will likely impact ad spend, and platforms

The cost of tariffs visualized: What 5 charts say about the future of ad spend

Full impact remains to be seen ,but early projections point to a market that’s already bracing for impact.

#adtech #advertising #marketing #tvadvertising #digitaladvertising #mediaspend

digiday.com/marketing/th...

Fueled By PHD, OMD, Omnicom Leads 2024 Media Business Gains With $3.804 billion from PHD and $1.956 billion from OMD, Omnicom Media Group expanded its net billings by $7.659 billion in 2024.

Led by dominant gains from PHD & OMD, Omnicom Media Group was the net new media billings winner ($7.659 billion) by a wide margin in 2024 according to Comvergence

#omnicom #advertisingagencies #holdingcompanies #advertising #marketing #mediaspend #adagency #adtech

www.mediapost.com/publications...

Visualizing the Social Media Giants Dominating Ad Spend Today, Meta captures over two-thirds of digital ad spending on social platforms, driven by its vast reach and ad-targeting capabilities.

Ranked: Where Advertisers Are Spending on Social Media
In 1H 2024, more than two-thirds of U.S. ad spending went to Meta Platforms’ Facebook & Instagram, totaling nearly $75 billion.

#adtech #socialmedia #mediaspend #advertising #meta #tiktok #marketing

www.visualcapitalist.com/the-social-m...

US Online Media Spend in 2024 and the Outlook for 2025 - Marketing Charts Total US online media spending is expected to grow by more than 12% this year, capturing almost 7 in 10 media ad dollars.

Online media spend accounted for 65.4% of last year’s total marketing & advertising spend of $551.9 billion.This year predicted to rise to 69.2% of total media spend $585.6 billion

#adtech #mediaspend #digitaladvertising #onlineadvertising #advertising

www.marketingcharts.com/television-2...

US Online Media Spend in 2024 and the Outlook for 2025 - Marketing Charts Total US online media spending is expected to grow by more than 12% this year, capturing almost 7 in 10 media ad dollars.

Online media spend in the US reached $360.9B last year, +14.2% from 2023, according to Winterberry

Online media spend accounted for about 65.4% of last year’s of $551.9 billion

#adtech #advertising #mediaspend #onlineadvertising #digitaladvertising

www.marketingcharts.com/television-2...

US Online Media Spend in 2024 and the Outlook for 2025 - Marketing Charts Total US online media spending is expected to grow by more than 12% this year, capturing almost 7 in 10 media ad dollars.

US Online #MediaSpend in 2024 and the Outlook for 2025 - Marketing Charts